Let it snow, let it snow, let it snow! - Quebec families invited to explore 33,500 kilometers of marked snowmobile trails in optimal conditions

    MONTREAL, Jan. 14 /CNW Telbec/ - With the snowfalls expected in the
coming weeks, Quebec is more than ever a snowmobiler's paradise, with its
incredible 33,500 kilometers of marked trails. The Quebec Federation of
Snowmobile Clubs (FCMQ) and the International Snowmobile Manufacturers
Association (ISMA) invite Quebec families to discover snowmobiling in the most
ideal of winter conditions, and has recently launched a new television and
radio advertising campaign to reach out to this audience.
    "Too many people think of snowmobiling as an individual hobby," said
Raymond Lefebvre, spokesperson for the FCMQ. "Snowmobiling is a fun, safe and
affordable activity that the whole family can enjoy together. Already, more
than 13% of Quebecers over the age 15 enjoy snowmobiling - that's nearly a
million people!"
    The vast majority (94.5%) of snowmobilers consider the activity to be
family-friendly, while nearly three-quarters of them already practice it as a
family. Touring packages for every taste and budget are available in all
regions of Quebec. Snowmobiles can be rented by the hour, half or full day,
the weekend and, of course, the week and it is also possible to rent any and
all of the necessary equipment, including helmets and boots.
    "Food and accommodation are widely available along the trails,"
Mr. Lefebvre added. "There are also 220 accredited snowmobile clubs throughout
Quebec. They offer a range of itineraries and organize special events that
make family outings even more fun. Wherever you are, there's bound to be a
club near you. And just think: 33,500 kilometers of trails is equivalent to
eight return trips between Montréal and ... Paris!"
    It is incorrect to think that snowmobiling is accessible only to country
dwellers. There are numerous snowmobile clubs and infrastructures near every
major urban centre in Quebec. What's more, the cost of renting a snowmobile
easily compares with other popular winter sports, including downhill skiing,
all while giving people a chance to discover something new.
    What's more, in addition to giving its devotees hours of fun,
snowmobiling plays a major economic role in the Quebec, providing 8,500 jobs
and some $725 million in annual spinoffs.
    "Snowmobiling is governed by rules and guidelines that help make it a
safe activity for the family. Snowmobilers understand the importance of safety
and the importance of being responsible when using the trails, " added
Mr. Lefebvre.
    To find out more about snowmobiling in Quebec, including trails and
clubs, visit www.gosnowmobiling.org.

    About the FCMQ and ISMA

    The Quebec Federation of Snowmobile Clubs is the reference organization
for all aspects of snowmobiling. Through its volunteers and member clubs, the
federation oversees the development, organization, maintenance and safe
practice of snowmobiling along its network of trails, along with the
installation of traffic control signs. The FCMQ has 73,000 members in
220 clubs and is supported by 4,560 volunteers.
    The member companies of the International Snowmobile Manufacturers
Association (ISMA) are Arctic Cat, Bombardier Recreational Products Inc.
(BRP), Polaris and Yamaha.

For further information:

For further information: Kristin Gable, Optimum Public Relations, (514)
282-4841, kristin.gable@cossette.com

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