LONDON, July 1 /CNW/ - A leading group of mobile operators today unveiled
a new initiative to create a blueprint and roadmap for opening up mobile
functionality to encourage the development of exciting mobile applications
without compromising customer security. The new initiative will be known as
Supported by the OMTP members including 3 Group, AT&T, T-Mobile, Telenor,
Telefonica, Telecom Italia and Vodafone, BONDI will provide a consistent and
secure web services interface that can be used by all web developers across
multiple device platforms. This will provide the opportunity for web
developers to address a mass market of consumers and to drive the use of data
services on mobile.
BONDI will harmonise the various open and proprietary ongoing initiatives
and this cooperative work will minimise the potential for technology
fragmentation in this exciting area. BONDI, under the OMTP umbrella, will
contribute towards ongoing standardisation work to help create a new rich web
experience for mobile while also ensuring an appropriate degree of protection
that will maintain the current high level of trust by mobile phone users.
BONDI will expose key handset features to web developers to help them
develop more function-rich, user friendly and relevant applications. The new
handset software will be engineered in such a way as to prevent fraudulent and
malicious activity through unauthorised access to functions or sensitive
Tim Raby, MD OMTP commented, "Users have to be certain when they use the
mobile web that their privacy is paramount. The OMTP goal is to 'enable and
protect' - to enable fantastic new services whilst at the same time protecting
Christian Salbaing, Managing Director, 3 Group said, "High speed mobile
internet access has been a key component of 3's flat rate mobile internet
strategy. The development of smarter mobile devices and services is an
important step in that strategy and BONDI is key in enabling this to operate
across a wide variety of handsets. It also ensures we can provide the
necessary security to protect our customers."
Hank Kafka, vice president, Architecture for AT&T's wireless unit said,
"With a tradition of offering the most cutting-edge devices in the U.S., the
potential to deliver innovative new services to our customers is vast. AT&T is
committed to offering the newest and best services, while also protecting our
customers and the wireless experience."
Arnd Gallmann, Senior Vice President Terminal Technology at T-Mobile
International added: "Keeping a lid on fragmentation, whilst at the same time
enabling new functionality, will encourage more developers to create unique,
exciting applications for mobile web 2.0. In turn, this will improve the
mobile broadband proposition and greatly enhance the customer experience."
"Mobile Web 2.0 is an exciting opportunity; the potential for advancement
is huge." said Carlos Melendo, Senior Manager Handsets at Telefonica. "We at
Telefonica, are looking forward to seeing BONDI help bring the mobile web
close to the capabilities of the PC web."
Luca Tomassini, Executive Vice President Innovation & Business
Development for Telecom Italia's domestic mobile unit, said "With Industry
initiatives such as BONDI, Telecom Italia will be able to deliver innovative
services to customers and operators will offer web developers a new path to
develop innovative technologies for the mobile broadband experience."
Commenting on the latest initiative, Reinhard Kreft, Vodafone's Head of
Standardisation and Industry Engagements, said, "With so many diverse mobile
devices and operating systems available in today's marketplace, it can be
quite challenging to roll out consistent and compelling new services across
such a broad spread. BONDI addresses the need to deliver great services across
multiple platforms, whilst ensuring that customers are protected from any risk
associated with adopting a more open approach to these systems."
"A really simple way for developers to create rich mobile services &
applications, combined with the required security and trust by the parties in
the provisioning of them, could really boost the mobile web 2.0", concluded
Stein Hansen, Vice President Group Strategy at Telenor. "BONDI is an important
step in that direction."
For further information:
For further information: regarding the OMTP, please contact: Sarah
Bedwell, MUSTARD PR, Tel. +44-1628-502601, E-mail: firstname.lastname@example.org