To view the Social Media Release, click here: http://smr.newswire.ca/en/lcbo/lcbos-20th-annual-ontario-wine-promotion-invites-customers
TORONTO, Sept. 13, 2011 /CNW/ - The LCBO, with Wine Country Ontario, is
launching goLOCAL - Find Your Favourite, its 20th consecutive fall promotion of Ontario wines. The promotion,
which traditionally boosts Ontario wine sales, follows a strong spring
and summer for Ontario VQA table wines which have seen almost 13 per
cent year-over-year sales growth.
Some 130 products from 50 Ontario wineries will be featured in 619 LCBO
stores during the promotion until October 8. Thirty of the wines are
new releases (20 from LCBO Wines Category and 10 from VINTAGES). There
will also be 1,850 tastings at LCBO stores, food and wine pairing
sessions at LCBO outlets with event kitchens and a "Find your
Favourite" Blog Challenge. For a full list of promotional activities,
go to www.lcbogolocal.com.
LCBO's autumn FOOD&DRINK magazine also profiles Ontario winemakers and a special edition
Vintages catalogue is dedicated entirely to VQA wines. During the
promotion, 115 restaurants across Ontario will also be featuring
special goLOCAL menus and Ontario wines paired with food in a goLOCAL challenge.
For more information on goLOCAL - Find Your Favourite featured products, tastings and contests, call the toll-free, bilingual
LCBO Contact Centre at 1-800-ONT-LCBO (668-5226). In Toronto, call 416
365-5900 or visit your nearest LCBO store. The TTY number for people
who are deaf or hard of hearing is 416 864-6898 or 1-800-361-3291.
You can also go to www.lcbogolocal.com, www.lcbo.com, www.vintages.com and www.winecountryontario.ca.
For more information, see the backgrounder "LCBO support for Ontario
wines" in the media centre at www.lcbo.com.
Image with caption: "goLOCAL and find your favourite Ontario wines until October 8 in all LCBO stores (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20110913_C2828_PHOTO_EN_3153.jpg
Image with caption: "Ed Madronich, Chair, Wine Council of Ontario, highlights local favourites at the LCBO (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20110913_C2828_PHOTO_EN_3155.jpg
Image with caption: "LCBO stores showcase the best Ontario wines (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20110913_C2828_PHOTO_EN_3157.jpg
Image with caption: "VINTAGES special edition Ontario wine release celebrates the latest VQA wines (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20110913_C2828_PHOTO_EN_3159.jpg
Video with caption: "Video: goLOCAL - Find Your Favourite
". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20110913_C2828_VIDEO_EN_3165.mp4&posterurl=http://photos.newswire.ca/images/20110913_C2828_PHOTO_EN_3165.jpg&clientName=LCBO&caption=Video%3A%20goLOCAL%20%2D%20Find%20Your%20Favourite%0D%0A&title=goLOCAL%20%2D%20Find%20Your%20Favourite
For further information:
LCBO Media Relations Co-ordinator
Tel. 416 864-6772;
Cell: 416 587-3729;
Media Relations Consultant, Marketing and Customer Insights
Tel. 416 864-6803;
Cell: 416 358-0357;