LCBO uncorks new store in Oshawa

    TORONTO, March 28 /CNW/ - With popping corks and toasts with Ontario
sparkling wine, the LCBO today officially opened its new store at the Oshawa
Centre, 400 Gibb Street today.
    "The LCBO is constantly evolving to cater to the changing tastes of
Ontario consumers and to keep pace with a growing population," said Bob Peter,
LCBO President and CEO. "New stores like this make LCBO shopping more
convenient and enjoyable. They also provide a solid return on investment and
have helped the LCBO deliver 11 consecutive record dividends to the province,
including a $1.2 billion dividend in fiscal 2005-06. This helps to pay for
important government programs and services."
    With 14,428 square feet of retail space, the new store offers more than
2,700 wines, spirits, beers and coolers and features a VINTAGES fine wines and
premium spirits section with 600 products. There is also an extensive
selection of Ontario wines, large chilled beer and cooler sections, a gift
section and a tasting counter offering regular product samplings.
    "Our staff are pleased to offer many helpful services and a wide product
selection," said Peter. "This store speaks to the vitality of this community.
It also exemplifies the LCBO's continuing commitment to providing helpful,
knowledgeable customer service while promoting social responsibility."
    Store staff are dedicated to promoting Ontario wines, Ontario craft beers
and spirits. All staff are trained to ensure customers are served responsibly.
    The new store reflects the evolution of LCBO retailing, drawing on
customer and market research to create a convenient and informative, one-stop
shopping environment. The LCBO continues to improve its store network, adding
new stores and renovating others. More than 20 new and renovated stores are
planned to open this year to better serve customers across Ontario.
    "Liquor stores are no longer just about bottles on the shelf," noted
Peter. "The design of our stores and services offered are the product of
customer research, which tells us consumers want to learn more about beverage
alcohol so they can make informed buying decisions. This is a place where you
can quickly pick up your favourite wine, spirit, beer or cooler, get advice on
planning a dinner party or improve your product knowledge by sampling new and
featured products."
    In fiscal 2005-06, more than 1.7 million individuals were checked under
the LCBO's Challenge and Refusal program and more than 112,000 were refused
service because they could not produce valid proof of age or appeared to be


    The new 14,428 square-foot LCBO store at 400 Gibb Street in the Oshawa
Centre, offers more than 2,700 products.
    It reflects the evolution of LCBO retailing, drawing on customer and
market research to create a one-stop shopping environment that is both
convenient and informative. The new store includes:

    -   more than 14,000 square feet of shopping space - more than 8,000
        square feet more than the old outlet
    -   more than 2,700 products in total, many available chilled;
    -   a Vintages section with 600 fine wines and premium spirits;
    -   an extensive selection of Ontario wines;
    -   a gift section offering beverage alcohol gift packs and gift
    -   increased parking with more access to plaza shared spaces;
    -   five checkouts, plus a customer service counter, and wide aisles for
        quick service and barrier-free access;
    -   a tasting counter offering regular samplings;
    -   knowledgeable staff, including a resident product consultant;
    -   open 10:00 a.m. to 9:00 p.m., Monday to Friday, 10:00 a.m. to
        10:00 p.m. Saturday, and noon to 5:00 p.m. on Sundays.

    In 2005-06, more than 1.7 million individuals were checked under the
LCBO's Challenge and Refusal program, almost 17 per cent more than the
previous year, and almost 112,000 were refused service, a 20 per cent
increase, because they could not produce valid proof of age or appeared to be
    A $3.66 billion provincial government enterprise, the LCBO has 597 retail
stores, supplied by five regional warehouses, and employs some 6,500 people,
including part-time workers. The LCBO is the largest single purchaser of
beverage alcohol products in the world, buying from more than 70 countries. In
the past 10 years, the LCBO has been recognized with numerous retailing and
marketing awards, including the Retail Council of Canada's (RCC) Innovative
Retailer of the Year (twice) and Socially Responsible Retailer of the Year,
the Ontario Chamber of Commerce's Outstanding Business Achievement Award and
more recently the RCC's Advancement in Retail Supply Chain Award and two
Canadian Marketing Association awards.
    In fiscal 2005-06, the LCBO delivered an 11th straight record dividend of
$1.2 billion, in addition to remitting $342 million in provincial sales tax to
the Ontario government. The LCBO also remitted an additional $461 million in
federal excise taxes, customs duties, Goods and Services Tax (GST) and
municipal taxes. These revenues, totalling $2 billion, support a wide range of
important government social programs, services and capital projects.

For further information:

For further information: Daniele Gauvin, LCBO Manager, Corporate
Communications, Tel. (416) 864-6721, Cell (416) 452-8149, Fax. (416) 864-6850,

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