LCBO to release nouveau wines on November 17

TORONTO, Nov. 15, 2011 /CNW/ - LCBO is offering nine nouveau wines for sale this year, including The Fool Gamay from Reif Estates in Ontario, at more than 400 stores on Thursday, November 17, 2011 starting at 9:30 a.m.

The annual release of Beaujolais Nouveau and other nouveau wines on the third Thursday of November is celebrated around the world at restaurants and "nouveau" parties, and heralds the first wines of the year's harvest. Nouveau wines are traditionally one of the LCBO's fastest-selling products with most of the stock sold out in three to four weeks.

"It's a fun tradition every November on the third Thursday to raise a glass of nouveau to salute the first wines of the season and the completion of the harvest," said Tony D'Alessio, LCBO Product Manager for European Wines. "We're pleased to offer these wines at more than 400 LCBO stores so customers across Ontario can participate in the festivities."

This year, in addition to an Ontario gamay nouveau, LCBO is offering six French and two Italian nouveau-style wines. While some 11,000 cases will be distributed across Ontario, each LCBO store receives a limited quantity so customers are advised to shop early for the best selection.

The nouveau wines being offered this year are as follows:

LCBO Wines category

Reif Estates The Fool Gamay Nouveau VQA, 750 mL, $10.95

Mommessin Beaujolais Nouveau, 750 mL, $13.95
Duboeuf Gamay Nouveau, 750 mL, $8.95
Primeur Syrah Merlot, 750 mL, $9.95
Jeanjean Syrah Primeur, 750 mL, $9.95

Novello Rosso Terre Di Chieti, 750 mL, $8.95
Negrar Novello del Veneto IGT, 750 mL, $9.95

In Vintages fine wine and premium spirits sections at select LCBO stores:

Drouhin Beaujolais-Villages Nouveau, 750 mL, $14.95
Duboeuf Beaujolais-Villages Nouveau, 750 mL, $14.95

The nouveau wine tradition started in the vineyards of France's Beaujolais region more than 100 years ago when local winemakers developed a quick maturing wine to celebrate the completion of the harvest with their workers.  The result was a fresh, fruity wine that they called Beaujolais Nouveau or Beaujolais Primeur.  News of this tradition spread and the annual release of nouveau wines eventually became an international celebration.

In the 1980s, Italy also began exporting nouveau-style wines, called vino novello, and Ontario has produced gamay nouveau wines in some years.

"The annual nouveau release brings a sense of fun into the sometimes too serious world of wine enjoyment," said D'Alessio. "These wines are light-bodied, fresh, fruity wines to be enjoyed in the spirit of celebration. What better way to brighten up a grey November day."

Nouveau wines are best served slightly chilled and matched with lighter foods such as appetizers. To enjoy their fresh, fruity character at its best, the wines are best consumed young, although they will hold their flavor and freshness for holiday celebrations and match well with turkey.     

For more information on the 2011 nouveau wines and participating stores, customers can call helloLCBO (formerly LCBO Contact Centre) at 1-800-ONT-LCBO (668-5226). In Toronto, call 416 365-5900, visit your nearest LCBO store or go online to The TTY number for people who are deaf or hard of hearing is 416 864-6898 or 1-800-361-3291.

Consumers are reminded to bring a reusable bag when shopping at the LCBO and to take empty beverage alcohol containers (large and small glass bottles, PET plastic, Tetra Pak cartons, bag-in-box and cans) to The Beer Store for a full deposit refund.


For further information:

Chris Layton, LCBO Media Relations Coordinator
Tel. 416 864-6772; Cell: 416 587-3729; E-mail:

Karen Mortfield, Senior Communications Consultant
Tel. 416 864-6875; Cell: 647 339-5428; E-mail: 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890