lavalifePRIME Blends Social Networking and Online Dating

    Online "Social Dating" Tips Help Boomers Get Back in the Game

    TORONTO, Sept. 17 /CNW/ -- If you rocked out to Bruce Springsteen,
perfected your runway walk to that of Twiggy's, and spent hours playing with
Yo-Yos, Frisbees and Ouija Boards, then you are probably a Baby Boomer. Thirty
percent of the 85 million Boomers in the US and Canada (those born between
1946 -1964) are back in the singles scene after a long hiatus, and they are
interested in much more than simply finding a date.  Instead, Boomers have
turned to the Internet to set the pace for a whole new kind of online
experience, "social dating," combining the qualities of many popular social
networking and online dating sites. lavalifePRIME offers online socializing
etiquette tips to help Boomers get back in the game!
    (Logo: )
    "Single Boomers aren't interested in spending their time on mainstream
dating sites where they compete with 20 and 30-somethings, or trendy social
networking sites where the overall users are much younger with very different
interests from their own," said lavalifePRIME Boomer Lifestyle Expert, Agneta
Owen.  "Baby Boomers are an extremely Internet saavy and socially and sexually
active group, but many have already experienced a broad array of relationships
or been married before. Today, they are looking to stay social, explore new
horizons and meet interesting new people that are in the same place in life as
they are, which is exactly what inspired lavalifePRIME."
    lavalifePRIME is an evolution in traditional relationship sites,
developed specifically for Boomer's lifestyles and interests. The new site,, provides users with the opportunity to connect with
other singles 45+ based on their hobbies, interests and specific outlook on
relationships. LavalifePRIME offers something for all types of mature singles
- a place to explore new relationships and friendships, as well as seek out
travel companions, activity partners, and information on the latest trends,
tips and feature articles.  The site also includes forums on a wide variety of
topics where members can discuss anything from how to fight aging to the
meaning of life.
    Whether Boomers are new to the social dating scene or just looking for a
refresher course, lavalifePRIME has some advice on how to avoid a few common
mistakes. If singles are interested in making new friends, exploring
relationships, joining up with local groups and forums, or finding travel
companions, these simple tips will help users make a better first impression
    Online Social Dating Tips for Boomers
    Don't write boring subject lines. When you write an email message, try to
picture yourself on the receiving end and ask yourself, "Would I open this
message?" The more intriguing the subject line, the higher the chances are
that it will get opened.
    Avoid being too vague. Everyone likes to feel special. So when you find
someone you're interested in contacting for a date, friendship or otherwise,
take a moment to read his or her profile carefully. Then, when you send them a
message, include some of the interests/activities/life experiences you have in
    Don't exaggerate or lie about yourself. It may seem like a good idea at
first, but what are you going to do if you eventually meet someone in person?
Be honest and upfront, without sharing too much personal information too soon.
    Spend time on your life experience profile. Sure, entering your profile
takes time. But you're an interesting person who's had an interesting life.
Make sure your profile reflects who you really are or you'll end up short-
changing yourself in the long run.
    Don't take too long to respond to messages. It's just like your Mom used
to say, "Promptness is a virtue." In fact, responding to an email in a timely
fashion not only shows you're interested (or not), it also shows you have good
manners, which is still something most people value.
    Avoid getting too personal too soon. Don't ask for too much personal info
right up front. Take your time. Would you feel good about telling someone the
intimate details of your life, right off the bat? It's also a good rule to
protect your personal information, until you know someone well enough to
    Choose a realistic and flattering photo of yourself, or don't post one at
all. Not everyone is photogenic, but take some time to find a good shot of
yourself - preferably showing you smiling and looking directly into the
camera. Shy? Don't be - profiles with photos get looked at 10 times more than
those without. Also, be proud of who you are today. Stay away from photos
taken years ago.
    This is no place for brevity. Don't send one word replies. Come on!
You've got a good imagination. Send a message that says a little something
about you, your interests, and your dreams.
    Don't make overt sexual overtures. It doesn't matter how hot or sexy you
think someone is. Being too upfront about your desires too quickly could end
up driving (or scaring) them away.
    Spell Check. Spell Check. Spell Check. Nothing says laziness and/or
ignorance like a profile or email message that's littered with spelling
errors. Take your time, use Spell Check if you have it, and type carefully.
    About lavalifePRIME
    lavalifePRIME is one of the world's first social dating sites - a
combination of personals and social networking websites - designed exclusively
for singles 45+.  lavalifePRIME is one of the products of Lavalife Corp., a
leading provider of products and services designed for singles. Lavalife
connects, engages and entertains through a variety of web, voice and mobile
offerings. Founded in 1987, Lavalife Corp. markets its products and services
across the United States, Canada and Australia. Lavalife has attracted
millions of unique members who exchange 1.3 million messages every day. For
more information, visit or
    (*) Source: AARP Study - American Association of Retired People
    Editor's Note: Interviews and hi-res images available

For further information:

For further information: Brooke Smith for Lavalife Corp.,
+1-212-627-3439  x486, Web Site:        

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