Lavalife and Colgate* MaxFresh* Host Search for Canada's Top Singles

    3rd Annual Contest to Crown 10 'Top Singles' Across Canada - $10,000 Grand

    TORONTO, Jan. 7 /CNW/ -- Calling all singles!  Lavalife today announced
the launch of the third annual search to find Canada's 10 most eligible
singles with the smarts, looks and winning personalities to carry the
prestigious title of Top Single. Moreover, through a charitable endeavor new
to Top Singles this year, Lavalife hopes to inspire members to give back, thus
connecting with other socially conscious singles along the way.  Lavalife's
2009 Top Singles Competition ( is presented by Colgate(*)
MaxFresh(*) and is in partnership with LOULOU and GLOW magazines.

    (Logo: )

    The 2009 Top Singles search kicks off today, with thousands of singles
across Canada entering for their chance to reign as one of Lavalife's most
outstanding singles.  Entering is easy. All singles have to do is sign up for
free to become a member of, have a great photo and a creative and
engaging "In My Own Words" profile. The deadline to enter is Tuesday, February
3, 2009.

    On February 18, 2009, the dating experts at Lavalife along with the Top
Singles Competition Celebrity Judges will announce 30 semi-finalists who stood
out from the crowd. Until March 11th, the public can log onto to check out the Top 30 and vote for who they think
should be named Lavalife's 2009 Top 10 finalists. Singles are not required to
be a Lavalife member to vote though it increases their chances of meeting the
Top Singles if they join and send them a smile!

    Celebrity judges include: Lavalife CEO Marina Glogovac, Television
Producer Michael Geddes; Sportsnet host, Daru Dhillon; and LOULOU magazine's
Liv Judd.

    And the Winner Is...
    On March 11th, once the voting is final, Lavalife will announce 10
winners across Canada who will share in all the public admiration and, more
importantly, get a heap of attention for their profiles. Not only will they
get bragging rights as a certified "Top Single" but winners will also receive
tickets to the hottest event of the year -- Lavalife's "Red Hot Affair."
Happening April 25, 2009, the event includes a trip to Toronto for 3 days and
2 nights with accommodations at a hip downtown Toronto hotel, limo service to
and from the event, red carpet treatment plus VIP status and attention!  At
the event, the #1 Voted Top Single will be awarded the grand prize of $10,000
and the runner up will win an all-inclusive trip for two to Negril, Jamaica,
courtesy of Bel Air Travel. Visit for complete rules and

    Also on April 25th, the Top 10 Singles will present a $10,000 cheque on
behalf of Lavalife to the Canadian Women's Foundation in support of Shelter
from the Storm, Canada's largest national campaign dedicated to ending
violence against women (and their children), which raises funds to help women
as they rebuild their lives after abuse, teach young people about healthy
relationships and counsel children who have witnessed violence. Learn more at

    About Lavalife
    Lavalife is ranked the #1 paid website for online dating in Canada(*) and
is ranked among the top 10 worldwide dating sites.(*)(*) A leading provider of
products and services designed for singles, Lavalife connects, engages and
entertains through a variety of web, voice and mobile offerings. Founded in
1987, Lavalife Corp. markets its products and services across the United
States, Canada and Australia.  Lavalife's open-minded approach to online
dating allows singles to choose how they want to "click" by offering three
unique and distinctive services in personals: dating, relationships and
intimate encounters. Lavalife has attracted millions of unique members who
exchange 1.3 million messages every day.  For more information, visit

    (*)Source: Combination of comScore Media Metrix and Lavalife. Lavalife
estimates that it ranks #1 in Canada when publicly quoted statistics are
adjusted to reflect traffic assigned to other web sites.

    (*)(*) Source: Combination of comScore Media Metrix and Lavalife. Lavalife
estimates that it ranks in the top 10 worldwide when publicly quoted
statistics are adjusted to reflect traffic assigned to other web sites.

    Editor's Note: Interviews and hi-res images are available.
    Please contact Krista Woltersdorf if you are interested in receiving
information on the April 25th press conference/check ceremony in Toronto.


    Media Contact: Krista Woltersdorf
    (212) 627-3439 ext. 437


For further information:

For further information: Krista Woltersdorf, +1-212-627-3439 ext. 437, Web Site:              

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