Laurentian Bank of Canada Inaugurates its New Financial Services Boutique in Kirkland

    KIRKLAND, QC, Oct. 17 /CNW Telbec/ - Laurentian Bank of Canada has
officially inaugurated its new Financial Services Boutique located at 3876,
Saint-Charles blvd, Kirkland, in the presence of Mr. Réjean Robitaille,
President and CEO of Laurentian Bank, Mr. Luc Bernard, Executive
Vice-President, Retail and SME Financial Services, and Mr. Claude Sasseville,
Regional Vice-President. Many clients and business people of the region have
gathered at a cocktail party to celebrate this event.
    Luc Bernard talks about Laurentian Bank's strategic orientation: "The
Bank is on a mission to become the third largest bank in Quebec. To achieve
this goal, we build on various strategies. First, focus on our key strength -
our passion for client interests - that translates into our advice services.
Second, stay close to our clients and contribute to making their life easier.
Finally, continue to innovate, finding creative and original solutions. The
Financial Services Boutique is thus a result of this approach and of the
exhaustive research of the leading trends in the world's bank industry."
    In addition to the Laurentian Bank's usual line of retail financial
services, the Kirkland Boutique is innovating in offering three other
services: Commercial Banking Centres, Laurentian Bank Securities and Private
    "We are confident in the success of our Kirkland Boutique. This way, we
will further contribute to the economic life of the West Island, where
Laurentian Bank continues to build its presence. We also appreciate the warm
welcome and support from the local population," concluded Mr. Bernard.

    Financial Services Boutiques: a reinvented in-branch banking experience

    Financial Services Boutiques are much more than mere points of service.
Everything has been reevaluated and redesigned architecturally to enhance the
sense of proximity and thus create an easy flowing floor plan that eliminates
physical barriers between Bank clients and employees. This welcoming,
nontraditional environment invites people to circulate freely in the Boutique
that includes a new play area for kids, a coffee lounge to relax with a cup of
coffee and a library zone to learn more about various banking-related
    The Boutique offers a dynamic and stimulating environment, a fresh and
warm atmosphere, a source of information on financial services, a place where
clients would want to stay a little longer.
    Laurentian Bank has seven branches in the West Island region. The Bank's
network comprises 157 branches, including 20 financial services boutiques.

    About Laurentian Bank

    Laurentian Bank of Canada is a Quebec banking institution that operates
across Canada and is dedicated to meeting its clients' financial needs through
excellence in service, as well as through its simplicity and proximity. The
Bank serves individual consumers and small and medium-sized businesses, as
well as financial advisors through B2B Trust. It also provides full-service
brokerage solutions through its Laurentian Bank Securities subsidiary.
Laurentian Bank is well established in the Province of Quebec, operating the
third largest retail branch network and is also a performing player in
specific market segments elsewhere in the country. Laurentian Bank of Canada
has over $18 billion in balance sheet assets and over $15 billion in assets
under administration. Founded in 1846, the Bank employs 3,400 people. Its
common shares are listed on the Toronto Stock Exchange (TSX: LB). For more
information, please visit

For further information:

For further information: Gladys Caron, Vice-President, Public Affairs,
Communications and Investor Relations, (514) 284-4500, extension 7511,
Cellular: (514) 893-3963,

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Laurentian Bank of Canada

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