Laurentian Bank inaugurates its Financial Services Boutique on Ste-Catherine Street

    MONTREAL, June 4 /CNW Telbec/ - Laurentian Bank of Canada has officially
inaugurated its new Financial Services Boutique located at 1155, Ste-Catherine
Street East, Montreal, in the presence of Mr. Réjean Robitaille, President and
CEO of Laurentian Bank, Mr. Luc Bernard, Executive Vice-President, Retail and
SME Financial Services, and Mr. Claude Sasseville, Regional Vice-President.
    Mr. Sasseville talks about Laurentian Bank's strategic orientation: "The
Bank is on a mission to become the third largest bank in Quebec. To achieve
this goal, we build on various strategies. First, focus on our key strength -
our passion for client interests - that translates into our advice services.
Second, stay close to our clients and contribute to making their life easier.
Finally, continue to innovate, finding creative and original solutions. This
boutique has a character all its own, and blends perfectly into its
environment, with its design reflecting the reality of customers who will
visit it.
    Designed with the local community in mind, the boutique will offer
Laurentian Bank's regular retail financial services. "We believe that this
formula will be well received by customers in the Village," added Claude
Sasseville. "Judging by the reactions of the people we are meeting today, our
new financial services boutique meets a need for service tailored to the
customer, and facilities where consumers feel comfortable and appreciated."

    Financial Services Boutiques: a reinvented in-branch banking experience

    Financial Services Boutiques are much more than mere points of service.
Everything has been reevaluated and redesigned architecturally to enhance the
sense of proximity and thus create an easy flowing floor plan that eliminates
physical barriers between Bank clients and employees. This welcoming,
nontraditional environment invites people to circulate freely in the Boutique
that includes a new play area for kids, a coffee lounge to relax with a cup of
coffee and a library zone to learn more about various banking-related
    The Boutique offers a dynamic and stimulating environment, a fresh and
warm atmosphere, a source of information on financial services, a place where
clients would want to stay a little longer.
    Laurentian Bank has 66 branches on the Island of Montreal. Its
156 branches, including 26 financial services boutiques and two Espresso
Bank-Cafés, form the Bank's total network.

    About Laurentian Bank

    Laurentian Bank of Canada is a banking institution operating across
Canada and offering its clients diversified financial services. Distinguishing
itself through excellence in service, as well as through its accessibility,
the Bank serves individual consumers and small and medium-sized businesses.
The Bank also offers its products to a wide network of independent financial
intermediaries through B2B Trust, as well as full-service brokerage solutions
through Laurentian Bank Securities.
    Laurentian Bank is well established in the Province of Quebec, operating
the third-largest retail branch network. Elsewhere throughout Canada, it
operates in specific market segments where it holds an enviable position.
Laurentian Bank of Canada has more than $18 billion in balance sheet assets
and more than $15 billion in assets under administration. Founded in 1846, the
Bank employs close to 3,400 people.

For further information:

For further information: Nora Bouikni, Public Relations Advisor, Public
Affairs and Communications, (514) 284-4500, extension 6379,

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Laurentian Bank of Canada

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