Laurentian Bank inaugurates its Financial Services Boutique in Rock Forest

    MONTREAL, Sept. 30 /CNW Telbec/ - Laurentian Bank of Canada has
officially inaugurated its new Financial Services Boutique located at 5050,
Bourque Blvd. in Rock Forest, in the presence of Mr. Réjean Robitaille,
President and CEO of Laurentian Bank, Mr. Luc Bernard, Executive
Vice-President, Retail and SME Financial Services, and Mrs. Lise Caza,
Regional Vice-President.
    Mrs. Caza talks about Laurentian Bank's strategic orientation: "The Bank
is on a mission to become the third largest bank in Quebec. To achieve this
goal, we build on various strategies. First, focus on our key strength - our
passion for client interests - that translates into our advice services.
Second, stay close to our clients and contribute to making their life easier.
Finally, continue to innovate, finding creative and original solutions. This
boutique has a character all its own, and blends perfectly into its
environment, with its design reflecting the reality of customers who will
visit it.
    Designed with the local community in mind, the boutique will offer
Laurentian Bank's regular retail financial services. "We believe that this
formula will be well received by customers in the area," added Lise Caza.
"Judging by the reactions of the people we are meeting today, our new
financial services boutique meets a need for service tailored to the customer,
and facilities where consumers feel comfortable and appreciated."

    Financial Services Boutiques: a reinvented in-branch banking experience

    Financial Services Boutiques are much more than mere points of service.
Everything has been reevaluated and redesigned architecturally to enhance the
sense of proximity and thus create an easy flowing floor plan that eliminates
physical barriers between Bank clients and employees. This welcoming,
nontraditional environment invites people to circulate freely in the Boutique
that includes a new play area for kids, a coffee lounge to relax with a cup of
coffee and a library zone to learn more about various banking-related
    The Boutique offers a dynamic and stimulating environment, a fresh and
warm atmosphere, a source of information on financial services, a place where
clients would want to stay a little longer.
    Laurentian Bank has 9 branches Eastern Townships, Bois-Francs and
Mauricie areas. Its 156 branches, including 26 financial services boutiques
and two Espresso Bank-Cafés, form the Bank's total network.

    About Laurentian Bank

    Laurentian Bank of Canada is a banking institution operating across
Canada and offering its clients diversified financial services. Distinguishing
itself through excellence in service, as well as through its accessibility,
the Bank serves individual consumers and small and medium-sized businesses.
The Bank offers its products to a wide network of independent financial
advisors through B2B Trust, as well as full-service brokerage solutions
through Laurentian Bank Securities.
    With 156 branches and 340 automated banking machines, Laurentian Bank is
well established in the Province of Quebec, operating the third-largest branch
network. Elsewhere throughout Canada, it operates in specific market segments
where it holds an enviable position. Laurentian Bank of Canada has more than
$19 billion in balance sheet assets. Founded in 1846, the Bank employs more
than 3,500 people.

For further information:

For further information: Mary-Claude Tardif, Public Relations Advisor,
Public Affairs and Communications, (514) 284-4500, extension 4695,

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Laurentian Bank of Canada

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