Launch of

    LENGNAU, Switzerland, June 16 /CNW/ -- The iconic Swiss watchmaker Rado,
a key media partner at Salone del Mobile 2009, made full use of the event in
Milan to officially launch its exciting new initiative,

    The site has been conceptualized and produced purely with
international design students in mind. This community is renowned for being
both inspirational and aspirational and aims to be their modern
online destination. Rado has carefully chosen to engage with this generation
of creative talent to continue to be a brand that is innovative and future

    With highly relevant design content and many social networking features, offers a new digital platform to a demographic who are reshaping
the next era of design.

    Already attracting users from over 96 countries, has a
unique proposition which is rapidly gaining momentum and support from the
thousands of visitors who have been to the site.

    The quality and diversity of work currently featured and the positive
feedback and PR the site has received demonstrates the potential which can achieve. Rado expect this to be additionally enhanced in
North America following the recent launch of the site at last month's ICFF in
New York. will further demonstrate the brand's on-going commitment to
support and promote young, contemporary design talent.

    This is only the beginning, so please stay tuned......


For further information:

For further information: Annabelle Galley, International Public
Relations Manager,, +41-32-655-6176 Web Site:

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