Launch of the 'Financial Fitness Challenge' Contest

    MONTREAL, April 2 /CNW/ - Canadian youth are invited to take part in the
"Financial Fitness Challenge" this April, a unique online interactive contest
sponsored by the Canadian Securities Administrators (CSA). The contest, which
runs between April 2, 2007 and April 30, 2007, engages youth with games, a
quiz, tips and interactive simulations, to learn the importance of saving and
investing money for their future, ultimately aiming to make smart money
management 'cool' for an increasingly web-savvy generation.
    Part of the CSA's mandate is to improve the financial literacy of youth
and in 2004 they created an earlier version of the contest called 'Test Your
Financial I.Q.'. Since then, the contest has seen substantial growth and in
2006 over 20,000 youth participated and registered to win, a 13.5% increase
over the previous year. "This tells us that young people have a thirst for
learning about saving and investing information," said Jean St-Gelais, Chair
of the CSA and President & Chief Executive Officer of the Autorité des marchés
financiers (Québec).
    This year, the contest has evolved to become the "Financial Fitness
Challenge" with updated content and many new exciting interactive games such
as 'Slapshot Shopping' a game where players are given $200 of virtual money to
purchase a number of necessities and luxuries. The game uses humour - and our
Canadian love affair with hockey - to teach the importance of balancing
financial needs versus wants. Other games, warm-ups, include 'The Tradeoffs',
an overview of different investment types, 'A Little Goes a Long Way', a
compound interest simulator, and 'Budget Breakaway', a student-focused budget
    The quiz, which is available at, features
questions and facts about budgeting, saving and investing, in a format
directly focused on the experience of students. Thirteen entries, one from
each province and territory, will be randomly selected from eligible quiz
participants to win a $750 cash award.
    Teachers are encouraged to use the Challenge as a fun and informative
learning tool. They can download teachers' resource materials off the web site
at and can enter a contest for a
chance to win a prize worth $100. "The learning tools are entertaining and
instructional," said St-Gelais. "I strongly urge teachers to use them."

    The CSA, the council of securities regulators of Canada's provinces and
territories, coordinate and harmonize regulation for the Canadian capital
markets. The CSA mandate is to protect investors from unfair or fraudulent
practices through regulation of the securities industry. Part of this
protection is educating investors about the risk, responsibilities and rewards
of investing.

    Related Media

For further information:

For further information: Yukon Securities Registry, Bette Boyd,, (867) 667-5225; Securities Registry, Northwest
Territories, Donald MacDougall,, (867) 920-8984; Nunavut Securities Registry,
Jennifer MacIsaac,, Phone: (867) 975-6591; Manitoba
Securities Commission, Ainsley Cunningham,, (204)
945-4733, 1-800-655-5244 (Manitoba only),; Autorité des
marchés financiers, Frédéric Alberro,, (514)
395-0558 poste 2176, 1-800-361-5072 (Québec only),; Nova
Scotia Securities Commission, Chris Pottie,, (902) 424-5393,; Financial Services Regulation Division, Newfoundland and
Labrador, Doug Connolly,, (709) 729-2594,; British Columbia Securities Commission, Andrew Poon,, (604) 899-6880, 1-800-373-6393 (BC & Alberta only),; Alberta Securities Commission, Tamera Van Brunt,, (403) 297-2664, 1-877-355-0585 (toll free),; Saskatchewan Financial Services Commission,; Ontario Securities Commission, Patricia Trott, (416)
593-8303, 1-877-785-1555 (toll-free in Canada),,; New Brunswick Securities Commission, Rick Hancox,, (506) 658-3119, 1-866-933-2222 (New Brunswick
only),; Department of Attorney General, Prince Edward
Island, Mark Gallant,, (902) 368-4552,

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