Launch of Football's Hidden Story Media Room

    LONDON, March 19 /CNW/ -

    -   FIFA-Endorsed Project Tells Extraordinary Tales of Ordinary People

    An online media room ( designed
specifically for journalists worldwide has been launched to help bring to
public attention Football's Hidden Story - extraordinary stories of ordinary
people whose lives have been transformed through the power of football.
    These are dramatic stories of hope and courage; inspiration and
reconciliation; emotional stories seen through a personal, human perspective.
Many individuals and organisations are using football successfully as a tool
to achieve positive social change and development. In 2005, FIFA - together
with streetfootballworld - founded the "Football for Hope Movement" to support
them. In this spirit of "making the world a better place through football",
FIFA is also endorsing the Football's Hidden Story" project.

    A Comprehensive Media Service

    The media room provides journalists with professionally written editorial
material and superb photographs, from which they can create their own

    Eventually there will be 26 features. Those coming up soon include:

    -   Bridging the Divide: Alon Liel is the motivator behind the first
        mixed Arab-Israeli football club, which has just played a historic
        match with the first Syrian-born football team ever to play in
    -   One Game, One Family: Valeriu Niciolae, a Romanian gypsy, has
        fought racism by pressuring the Romanian government and football
        authorities to stop vile anti-gypsy chanting and abuse.
    -   Top of the World: Mahendra BK was one of Nepal's 5,000 street
        children, but was rescued by an orphanage which specialises in

    26 Exciting Stories From Around the World

    Other stories now available include Liberia - How amputee football has
liberated the victims of civil war; Colombia - The Colombianitos encourage
children of guerrillas and drug-runners to attend school via football
training; Scotland - A one-time homeless alcoholic started to play street
football and last year managed Scotland to win the Homeless World Cup; England
- A former jailbird who went on to become an English Premiership player, now
trains and mentors troublesome teenagers; South Africa - Grassroot Soccer
teaches children how to protect against HIV/AIDS.

    Become a priority journalist

    The stories are in English and outstanding high resolution still images
for each story are available for members of the media to download. Journalists
can also apply for a password to receive stories ahead of general release.
This will enable them to plan ahead, research and add a local angle to any
story or rewrite it in their own style or language.

For further information:

For further information: Football's Hidden Story Information Office,
Caroline Gillies, Tel. +44(0)1628-627613,

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