Launch of brand for education in Canada

    FREDERICTON, Sept. 22 /CNW/ - The ministers of education have developed a
brand for education in Canada.
    Today marks the launch of this brand, aimed at promoting the country's
education systems and institutions. Ministers of education are confident that
this country-wide effort will attract an increasing number of foreign students
to Canada.
    "We are thrilled at the prospect of implementing this coordinated
approach to promoting our educational achievements worldwide," underlined the
Honourable Kelly Lamrock, Chair of the Council of Ministers of Education,
Canada (CMEC) and Minister of Education for New Brunswick, and host of the
    "Implementing this new brand will ensure that our partners
internationally can access a rich and coherent body of resources on Canada's
educational systems and institutions. It will also facilitate foreign
students' access to valuable information on the opportunities associated with
studying in Canada," added Mr. Lamrock.
    This initiative represents a remarkable commitment by ministers of
education to collaborate in order to maximize the international visibility of
their education systems. Developed in partnership with the Department of
Foreign Affairs and International Trade, the brand aims to convey to foreign
students that the quality of a Canadian education will provide them with the
tools they need to develop their full potential.

    CMEC is an intergovernmental body composed of the ministers responsible
for elementary-secondary and advanced education from the provinces and
territories. Through CMEC, ministers share information and undertake projects
in areas of mutual interest and concern.

For further information:

For further information: Jean-Gilles Pelletier, Tel.: (416) 962-8100,
ext. 272, E-mail:, Web site:

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Council of Ministers of Education, Canada

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