Last call before you hit the road!

    Call a friend, a parent, a cab or call Operation Red Nose

    QUEBEC CITY, Nov. 14 /CNW/ - During the holiday season, if you're out
celebrating and don't feel fit to drive home, think about calling a friend, a
parent, a cab or Operation Red Nose!
    This year, Operation Red Nose, the unique, free, designated-driver
service will be operating in two Alberta communities: Edmonton and Lethbridge.
Holiday revellers in these areas will have the option of making the smart call
- to get themselves and their cars home safely - on Thursday, Friday and
Saturday nights throughout December, as well as New Year's Eve in some
    A major sponsor that helps make the program possible in Alberta is
Insurance Bureau of Canada (IBC), the trade association that represents
Canada's home, car and business insurers.
    "Operation Red Nose couldn't have a better partner to contribute to the
development and the expansion of its service in Alberta," Jean-Marie De
Koninck, founding president of Operation Red Nose says of IBC. "In addition to
being an important sponsor in the province, IBC also provides financial
resources and manpower each year to the Operation Red Nose campaign. IBC also
encourages employees of their member insurance companies to become Red Nose
volunteers during the month of December!"
    Operation Red Nose would not be able to provide its designated-driver
service in Edmonton and Lethbridge without the help of the hundreds of people
who volunteer their time, and their cars, during one of the busiest seasons of
the year. "Last year, more than 1,400 Albertans wore the bright red vest and
enjoyed the unique experience of volunteering for Operation Red Nose with
their friends, their families and their colleagues," says Mr. De Koninck.
"Spending a night volunteering for Red Nose is definitely an original way to
help out while having fun during the holiday season!"
    Operation Red Nose invites all people in the Edmonton and Lethbridge
areas to come on out and volunteer. The easiest way to become a volunteer is
to fill out the application form online at, then
print out the completed form, sign it and send it to the address indicated.

    Public service announcement back for another holiday season

    Thanks to Insurance Bureau of Canada, Operation Red Nose will be
providing a public service announcement (PSA) about the program to radio and
television stations in Alberta for a second year. The PSA, which was produced
by the LXB agency, transports the listener to a mysterious world where the
magician Gary Kurtz reads people's minds to find out how they will get home
safely after a celebration!
    "It's very important for us to highlight, through humour, the importance
of planning ahead for a safe ride home," explains Mr. De Koninck.

    Operation Red Nose in Canada

    The famous Red Nose service, back on Canadian roads for a 24th year, will
be operating in seven Canadian provinces in 2007: Nova Scotia, New Brunswick,
Quebec, Ontario, Manitoba, Alberta and British Columbia. More than 90
communities throughout the country will be hosting the program during the
holiday season.
    Since 1984, volunteers of Operation Red Nose have provided no fewer than
1,344,569 safe rides home in Canada. All donations made by clients are given
to local youth organizations and amateur sport organizations.

For further information:

For further information: or to get a phone interview with Gary Kurtz:
Julie Royer, Marketing and Communications Director, Operation Red Nose,
1-800-463-7222, 1-866-213-1271,

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