Lassonde's Rougemont installations certified Healthy Enterprise - Elite

                A first in the manufacturing sector in Québec

    ROUGEMONT, QC, Sept. 2 /CNW Telbec/ - A. Lassonde Inc. and Lassonde
Industries Inc. are proud to announce that their respective Rougemont
installations have both received the Healthy Enterprise - Elite certification,
awarded by the Bureau de normalisation du Québec (BNQ), a first for a Quebec
manufacturing company.
    "We are thrilled to obtain this certification, which confirms our
leadership as a preferred employer regarding the promotion of health. This is
the result of sustained efforts by management and employees to offer close to
1,000 workers a respectful and rewarding work environment, where health
clearly stands out as one of the company's priorities," explains Jacques
Tardif, CRIA, Vice-President, Human Resources, for A. Lassonde Inc.
    Rougemont's installations include, in terms of strategic planning as well
as management and evaluation practices for managers and personnel, all the
essential elements required to comply with the BNQ 9700-800/2008-02-25
standard Prevention, Promotion and Organizational Practices Contributing to
Health in the Workplace.
    "Our employees are our most precious asset. To support them in both their
professional and personal lives, we made a commitment to include several
support programs into our business strategy," says Jacques Tardif.
    The programs being implemented by the A. Lassonde Inc. and Lassonde
Industries Inc. installations in Rougemont are divided into four main themes:
    - A healthy work environment
      Several programs were implemented to ensure a quality work environment
      for employees. For instance, work areas are inspected regularly and
      employees benefit from the spin-offs of ergonomic studies.

    - Promoting a healthy lifestyle
      Employees benefit from programs aimed at promoting physical activity,
      such as subsidies for fitness centers. They are also regularly invited
      to take part in activities such as the Montreal Oasis Marathon and the
      annual Health Barbecue.

    - People at the heart of organizational management
      Management practices that favour the well-being of employees are a
      priority for Lassonde. The array of programs, including bursaries,
      employee assistance services and a recognition program, aims to create
      a motivating workplace that allows each and everyone to grow.

    - Ensuring a balance between work and home
      In order to respect the differences in everyone's lives, programs are
      designed to harmonize the employees' work conditions and personal
      lives. Daycare services are available for the employees' children and
      the company is open to personal accommodations on request.
    For more information on Lassonde and its activities, visit

    About A. Lassonde Inc.

    A. Lassonde Inc. is a Canadian leader in the development, manufacture and
marketing of fruit and vegetable juices and drinks, with production facilities
in Quebec, Ontario, Alberta and Nova Scotia. Founded in 1918 in Rougemont,
Quebec, A. Lassonde Inc. is recognized for its daring, its know-how, the
modernity of its plants, the effectiveness of its packaging, and the quality
of its products. The Company, over the pass years a recipient of many awards
of excellence at the Canadian Grand Prix New Product Awards, also annually
maintains its HACCP certification, a recognized international standard of

For further information:

For further information: Jacques Tardif, Vice-President, Human
Resources, A. Lassonde Inc., (514) 878-1057, extension 249, Source and Healthy Enterprise - Elite logo: David
Barrett, Massy-Forget Public Relations, (514) 842-2455, extension 15,

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