Lance Armstrong rides into town for Cedars Cancer Institute of the MUHC

    MONTREAL, Aug. 7 /CNW Telbec/ - Cancer survivor and cycling champion,
Lance Armstrong will be in the Montreal region the weekend of September 12th
and 13th in support of the Cedars Cancer Institute of the McGill University
Health Centre (MUHC) and Best Care for Life Campaign. Funds raised at two
exciting events will benefit comprehensive cancer care in adult, adolescent,
young adult and pediatric oncology at the MUHC.
    "It is an honour for me to come to Montreal to benefit the Cedars Cancer
Institute and McGill University Health Centre's Cancer Care Mission" said
Armstrong. "I am looking forward to our ride in September, and most
importantly to continuing to raise awareness about this dreaded disease."
    On Friday, September 12th, a small group of dedicated cyclists will be
given the once in a lifetime opportunity to cycle along side Lance by
participating in Ride with Lance. Participants will begin their journey at
Hotel Quintessence in Mont-Tremblant and ride through the spectacular back
country roads of the Laurentians on a 100km route.
    The next day, Lance will kick off Cedars Cancer Institute Fuller Landau
'Rain or Shine' Dragon Boat Race & Festival giving opening remarks and
inspiration to the 700 plus participating paddlers and volunteers. The
September 13th event will take place at the Promenade Père-Marquette at the
Lachine Canal.
    "On behalf of the Ride with Lance organizing committee and all of the
dedicated riders, I would like to express a heartfelt thanks to Lance
Armstrong, the world's pre-eminent cyclist and a tireless advocate in the
fight against cancer, for agreeing to come to Montreal," noted Leonard
Schlemm, President of the Atwater Club and Ride with Lance Committee Co-Chair.
    "His presence is an enormous boost to our cause and a great event for our
city" added Roger Beauchemin, Committee Co-Chair, President and CEO McLean

    Once-in-a-Lifetime Opportunity to Ride with Lance Armstrong

    This is a unique once-in-a-lifetime opportunity for Montreal cycling
enthusiasts to ride with this awe-inspiring athlete while raising funds for
this very important cause. To participate in Cedar's Ride with Lance, each
rider has to raise a minimum of $25,000. On Friday, September 12th riders will
be driven to Hotel Quintessence in Mont-Tremblant where they will begin their
day with an energizing pre-cycle brunch reception with Lance. Then, it is onto
the bikes. The leading fundraiser will be recognized by wearing a special one
of a kind yellow jersey for the entire ride. Each rider will be able to
fulfill the dream of every cyclist - to lead the peloton, side-by-side with
Lance. Each rider will be presented this memorable moment on film. The
post-ride celebration will include a special team dinner and address by Lance
as well as the chance to spend more time with this incredible world
representative for the cancer community.

    Fighting the Dragon called Cancer

    The next day Lance will travel to Montreal to give participants in the
Cedars Cancer Institute Fuller Landau 'Rain or Shine' Dragon Boat Race &
Festival his emotional message of courage and perseverance and encourage them
as they embark on their challenging day of paddling for the cancer cause.
Thirty-five teams (21 paddlers per boat) will paddle from their hearts for the
Dragon Boat title. From every walk of life and from all corners of the
Montreal community, paddlers have been gathering pledges throughout the year
in support of their effort and with the funds raised going towards Cedars'
CanSupport/Faire Face program at the MUHC. As champions for the cause, they
will gather together in the spirit of community to help beat the dragon called
cancer. It's an action-filled day of competition, inspired stories and fun.
This not-to-be-missed special event will take place starting 8am on Saturday,
September 13th at Promenade Père Marquette at the Lachine Canal.

    September 12th and 13th - Cedars Weekend with Lance: It's all about the

    The proceeds of Cedars Weekend with Lance will support the Cancer Care
Mission of the McGill University Health Centre (MUHC), the only comprehensive
cancer centre in Quebec that cares for patients and their families from
childhood through adulthood.
    "Treating cancer requires the skills of many different healthcare
professionals - experts in surgery, radiotherapy, chemotherapy and specialized
nursing," explained Dr. Armen Aprikian, Head MUHC Cancer Care Mission.
"Patients may need follow-up care, lifestyle counseling, or help returning to
the community. To provide this range of specialized services, the MUHC has
rationalized and integrated its array of cancer care activities into a new
multidisciplinary mission. This is the most effective way of combating this
complex disease."
    "Our success," added Dr. Blair Whittemore, Head Pediatric Hematology
Oncology, Montreal Children's Hospital, "depends to a large extent on our
ability to attract top-notch health care professionals, acquire equipment and
invest in research. That is why we are all grateful to Lance Armstrong, the
volunteers at Cedars and the Sarah Cook Fund and to our donors. Their
contribution is making a real difference in the lives of many Montrealers."

    About the Cedars Cancer Institute

    Based in Montreal, Cedars Cancer Institute is a hospital-based charity
whose priority is to ensure comprehensive cancer-care and funding to patients
and health care professionals at the McGill University Health Centre (MUHC)
specifically the adult sites the Royal Victoria Hospital (RVH), Montreal
General Hospital (MGH) and, through its Sarah Cook Fund to Pediatric Oncology
at the Montreal Children's Hospital (MCH). Since its inception in 1966, the
Cedars Cancer Institute has raised over $26 million in much-needed funds to:
purchase state-of-the-art diagnostic oncology equipment; improve facilities
for treatment and care of the cancer patients; offer cancer patients and their
families free, psycho-social, practical and humanitarian assistance through
its CanSupport program; and support cancer research, provide fellowships for
visiting professors and improve public awareness of cancer related issues
through lectures and education.
    Along with Cedars CanSupport, groundbreaking initiatives have included:
the creation of the Cedars Breast Clinic of the MUHC, an
internationally-renowned facility providing comprehensive one-stop care for
women in the screening, detection and diagnosis of breast cancer; Sarah's
Floor in pediatric hematology oncology in-patient unit at the Montreal
Children's Hospital; funding of a state-of-the-art Pharmacy for the Oncology
Day Centre at the MGH; funding for the Intra-operative MRI for the Montreal
Children's Hospital; the Henry. R. Shibata Fellowship Fund supporting on-going
basic and clinical research in oncology at the MUHC; The Edward J. Tabah
Visiting Professorship in Surgical Oncology and the Vivian Saykaly Visiting
Professorship in Medical Oncology.

    About the Best Care for Life Campaign

    The $300 million Best Care for Life campaign is an unprecedented
philanthropic effort aimed at raising the funds needed to complete the McGill
University Health Centre's Redevelopment Project on the Glen and Mountain
campuses and the Capital Development Plan. Under the leadership of campaign
chairman John A. Rae and conducted as a partnership of the Foundations of the
McGill University Health Centre, the campaign has already raised well over
half of its total objective, of which $200 million will be directed to the
modernization and construction of new facilities and the remaining
$100 million will support critical immediate and transitional needs.
    "Cancer touches everyone," explains Peter Abraham, president of the
Cedars Cancer Institute. For over forty years, Cedars has relied on the
dedication, commitment and generosity of the people of Quebec to help us in
providing the best care possible for patients and their families battling this
terrible disease. On behalf of the board of directors of Cedars as well as the
hundreds of volunteers, donors and sponsors who support our cause year-round,
we invite all Quebecers to support the efforts of our cyclists and paddlers on
September 12th and 13th and to join together in celebrating the inspiration
and courage of the incredible Lance Armstrong on this important weekend of
hope for cancer patients and their families."
    For more information, to participate in or to make a donation to Ride
with Lance and/or the Cedars Cancer Institute Fuller Landau 'Rain or Shine'
Dragon Boat Race & Festival, call (514) 843-1606 or go to

For further information:

For further information: Jonathan Goldbloom, (514) 750-0887,; Rebecca Burns, McGill University Health
Centre, (514) 843-1560,

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