Lakehead University's 2007-2008 Awareness Campaign Urges Students to Do Something

    THUNDER BAY, ON, Sept. 12 /CNW/ - Following on the heels of its
controversial, widely publicized, and successful YaleShmale Awareness
Campaign, Lakehead University launches its 2007-2008 campaign, Do Something,
today. Hundreds of posters have been plastered around the Greater Toronto
Area, contests are open for entries, and the campaign's microsite is already
providing a resourceful and accessible arena for dialogue and information
    Do Something positions Lakehead University as an ethical and socially
responsible institution concerned about global issues, and draws on
emotionally powerful images depicting climate change, pollution, poverty, and
war. The hope is not only to raise awareness about Lakehead, but also to reach
out to high school students, mature students, and the general public, and
facilitate consciousness raising regarding some of the most pressing issues
facing the world today.
    "The idea is to engage our audience in dialogue," says Eleanor Abaya,
Director of Communications at Lakehead University. "By no means are we saying
that Lakehead University has the answers to these difficult problems. However,
we are saying that engaging in dialogue is a start to finding answers. We also
want to communicate that studying at Lakehead will provide potential students
with the tools and resources necessary to become better informed and better
equipped to generate the ideas that could lead to action."
    The campaign's microsite serves as an
interactive window for dialogue. It provides access to facts about various
issues; ask an expert; survey polls; a forum for visitors to share what they
are doing to accomplish change; and contests - one geared to high school
groups and another to individuals. The high school level contest offers three
grand prizes of a start-up library comprising approximately 35 books, some
titles of which include An Inconvenient Truth by All Gore, Blue Gold by Maude
Barlow, Silent Spring by Rachel Carson, and Race Against Time by Stephen
Lewis. As a grand prize, the individual level contest offers a one-year meal
plan through Lakehead University's food service provider. Other prizes include
mountain bikes, books, and t-shirts. When viewers log on to, they are directed to links that connect them
with Lakehead University, Do Something campaign information, and websites that
provide information relating to the issues of climate change, pollution,
poverty, and war.
    "Our educational environment is rich in thought and the generation of
ideas," says Dr. Fred Gilbert, President of Lakehead University. "Through
awareness building and information sharing, this campaign presents several
messages. Firstly, it showcases the calibre of thought and higher learning
among students, researchers, faculty, and staff at Lakehead's Thunder Bay and
Orillia campuses. Secondly, it allows interested parties of all ages and from
various backgrounds to learn more about the actions that their peers,
colleagues, and fellow community members are taking to tackle these important
issues. Thirdly, it confirms some of the principles espoused in the
University's Mission Statement."
    A supporting transit campaign will also run in Calgary, Edmonton,
Winnipeg, and Barrie.

    Media: Eleanor Abaya and Dr. Gilbert may be reached for media interview.
Please contact Heather Scott, Communications Officer to schedule appropriate
interview times, for additional high-resolution samples of the Do Something
creative, or for further information about this media release. Heather can be
reached at 807-343-8177 or

    About Lakehead

    Lakehead is a comprehensive university with a reputation for innovative
programs and cutting-edge research. With a main campus located in Thunder Bay,
Ontario and a campus in Orillia, Ontario, Lakehead has over 7,700 students and
2,250 faculty and staff, and is home to the west campus of the Northern
Ontario School of Medicine. In 2006, Research Infosource Inc. named Lakehead
University Canada's Research University of the Year in the undergraduate
category. For more information on Lakehead University, visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Heather Scott, Communications Officer, (807)

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