Lafe's Natural Bodycare Introduces New Line of Baby Products

    Baby shampoo and bodywash, massage oil, baby lotion and mother-to-be
    deodorant available in stores this week, packaged in 'baby-safe plastic'
    free of harmful estrogenic activity

    AUSTIN, Texas, Aug. 20 /CNW/ -- Lafe's Natural Bodycare announces an
industry first today, as the company releases its new line of Lafe's Organic
Baby products, available in stores this week.
    Not only are the products in the line certified organic by the U.S.
Department of Agriculture, earning the USDA's prestigious green seal
indicating the ingredients are 95 percent certified organic, but they are also
packaged in what Lafe's is terming "baby-safe plastic," free of harmful
estrogenic activity (EA) chemicals that trigger endocrine disruption.
    Lafe's Organic Baby will also be introducing sunscreen, diaper cream, and
baby wipes later this year.
    Larson said, "I started this company in the mid-1990s in order to fight
the effects of harmful chemicals that many body care products -- particularly
deodorants -- were having on people. I'm convinced there's a connection
between disease and the toxic chemicals found in everyday personal care
    Citing the alarming rise of infertility in young couples, and concerns
around the impact of EA chemicals such as Bisphenol A (BPA) and phthalates on
children's hormonal functions, Founder and CEO Lafe Larson says concerned
parents will finally have a worry-free choice for baby care products.
    He added, "Now we understand that what's in the packaging is as important
as what is in the product. Researchers have shown that chemicals leeching from
everyday plastic bottles can have alarming long-term health effects on babies.
We're adopting a higher standard in product packaging for our baby products in
order to provide parents with a safer option."
    Founded in 1997 and based in Austin, TX, Lafe's Natural Bodycare
( provides products that promote good health, sustainable
living and an eco-friendly lifestyle. Founder Lafe Larson is committed to
creating products made with certified organic ingredients and free of
parabens, propylene glycol, chemical fragrances and synthetic preservatives.
Lafe's Organic Baby is the first baby product line with packaging that is free
of estrogenic activity (EA free), taking the company's mission to a whole new
level by addressing packaging. More information on EA free packaging is
available at

For further information:

For further information: Phil West of Luminaria Media & Public
Relations, +1-512-879-6460, +1-512-769-3838,, for
Lafe's Natural Bodycare Web Site:       

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