La Pêche designated Québec's first Fair Trade Town - Wakefield's Black Sheep Inn to Host Official launch

    WAKEFIELD, LA PECHE, QC, Oct. 30 /CNW Telbec/ - The municipality of La
Pêche is set to become Quebec's first official Fair Trade Town and the second
in Canada on November 9th. Due to the hard work of a dedicated group of
Wakefield (LaPêche) residents, the municipality has joined the growing
movement of communities within Canada and abroad that have taken up the
challenge to support the principles of Fair Trade and increase availability of
Fair Trade Certified products at the local level.
    "La Pêche's Fair Trade Town designation is good news for our community.
It means our residents care about making a difference," says Robert Bussière,
Mayor of La Pêche, "I am very proud that our community has come together at
the grassroots and political levels to become a Fair Trade Town."
    To become a Fair Trade Town, a community must meet six goals; these goals
encourage access to Fair Trade Certified products in the community and
increase education and public awareness about Fair Trade and sustainable
consumption. The international Fair Trade Towns Campaign was launched in
Canada in April 2007 with the designation of Wolfville, Nova Scotia. The
campaign is coordinated by TransFair Canada, the independent certification
body for Fair Trade Certified products in Canada.
    "The international Fair Trade Towns campaign empowers local communities
to send a strong signal in favour of Fair Trade. We congratulate La Pêche for
supporting sustainable consumption and the livelihoods of farmers and workers
in the developing world," says TransFair Canada's Executive Director Rob
    La Pêche's Fair Trade Steering Group, made up of local business owners,
church and school representatives, and a member of municipal council, is
coordinating a week-long celebration from November 3rd-9th. Events include:

    - Official launch party on Friday, November 9th at 8:00 pm at the Black
      Sheep Inn, featuring the world music band People's Project, a capoeira
      performance, and official "Fair Trade Town designation" ceremony with
      Mayor of La Pêche, Robert Bussière and TransFair Canada
    - Screening of the acclaimed film Black Gold on Tuesday, November 6th at
      7:30 pm at the Black Sheep Inn
    - A week-long draw of Fair Trade and local goods

    La Pêche's municipal council has now passed a formal resolution to
purchase only Fair Trade Certified coffee, tea and sugar for its meetings and
offices; a dozen stores and restaurants are selling Fair Trade Certified
products; a number of community groups, churches, and schools have committed
to purchase and raise awareness about Fair Trade; and a certification scheme
is being developed to recognize and promote local producers.
    Anne Winship, owner of Bean Fair Coffee and the coordinator of Fair Trade
efforts over the past number of years in Wakefield, enthuses: "What could be
better than all of us in our municipality coming together to help producers
far away and close by - the best of both worlds!"

    Notes for editors:

    A) The six goals of the Fair Trade Town Campaign in Canada are:

       1) Support from the local city council for Fair Trade and the campaign
       2) Fair Trade Certified products made available in stores &
       3) Fair Trade Certified products used and promoted in workplaces,
          faith groups, & schools
       4) Public awareness raised and media coverage on Fair Trade and the
       5) A steering group created to ensure continued commitment
       6) Other ethical and sustainable initiatives are promoted within the
          community (Please visit for a more detailed
          description of these goals.)

    B) Fair Trade is an international system of doing business based on
       dialogue, transparency and respect. It contributes to sustainable
       development by offering better trading conditions for producers and
       workers in developing countries, including:

        - Fair compensation for their products and labour
        - Sustainable environmental practices
        - Improved social services and investment in local economic
        - Access to credit and direct trading relationships
        - Democratic organization and empowerment

       Behind the principles and goals of Fair Trade is a rigorous
       international system of monitoring, auditing and certification.
       TransFair Canada ( is the only independent, non-
       profit, third-party certification organization for Fair Trade
       Certified products in Canada, and the Canadian affiliate of the
       Fairtrade Labelling Organizations International (FLO).

    C) The Fair Trade Towns campaign was born in the United Kingdom in 1999,
       when a local Oxfam group in the town of Garstang decided to work
       towards becoming 'the world's first Fair Trade Town.' Since this time,
       the campaign has taken off in the UK, where they have already
       celebrated their 250th Fair Trade Town. The campaign is now being
       adopted in countries across Europe and North America.

    D) Wakefield / La Pêche:

       La Pêche is a municipality made up of 8 villages, including Wakefield.
       30 km north of Ottawa, Wakefield is a well-known tourist destination
       on the Gatineau River.

    E) Press photo available

For further information:

For further information: Anne Winship, Chair, La Pêche Fair Trade
Steering Group, (819) 459-4452,,; Reykia Fick, TransFair Canada, (613)
563-3351, ext. 27,

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