La Capitale General Insurance partners with Michelin to increase safety awareness on our wintry roads

    MORE advice on winter driving means GREATER safety!

    QUEBEC, Oct. 1 /CNW Telbec/ - Each year in Quebec, we experience unusual
winters with roads that are sometimes quite difficult to handle due to the
accumulation of snow or the notorious well-hidden black ice. This is why La
Capitale General Insurance and Michelin have joined forces to encourage
better, safer winter driving on our roads.

    Safety and myths

    Based on your knowledge, would a 4-wheel drive vehicle require winter
tires if such is used primarily in the city as opposed to a rural area? Many
questions of this nature can be tricky with respect to the role that winter
tires usually play. Take a moment to visit and test your
knowledge on the use of winter tires!


    As an insurer, La Capitale General Insurance feels a sense of
responsibility towards the safety of Quebecers and wishes to take part in any
effort aimed at reducing the number of automobile accidents, which in turn
protects the life of drivers and their passengers. Of course, an insurer's
main role is to compensate and support its clients when they do sustain a
loss. However, La Capitale chooses to push its role further by seeing to the
safety of all, the moment they take the wheel during the winter months!


    It is not only essentiel to equip your vehicle with winter tires, it is
also essential to choose GOOD tires! This is where Michelin sets the stage.
With the purchase of 4 new winter tires before November 30th, 2007, Michelin
will give back $50 to its customer. If the latter has an automobile insurance
policy with La Capitale General Insurance, he or she will receive an
additional $50. If the buyer of Michelin tires is not yet a La Capitale
client, he or she will have until February 29th, 2008 to purchase automobile
insurance from this insurer. This no doubt constitutes two very worthwhile
advantages of choosing Michelin and La Capitale... not to mention further
increasing your own safety on our wintry roads. For further information, visit or one of the 1500 Michelin retailers in Quebec.

    About La Capitale General Insurance

    La Capitale General Insurance, who was celebrating its 30th anniversary
in 2006, ranks within the 5 largest insurers in Quebec. Furthermore, in 2006,
the company was awarded the title of Best Employer of the year, for the second
time in four years, within the context of the Best Employer Challenge, large
firms' category. La Capitale General Insurance employs close to
800 individuals, providing services through a network of 22 branches
throughout the province, in addition to a wide and exclusive network of
affiliated agents. Including their wholly-owned subsidiary, L'Unique General
Insurance, their total written premium volume now reaches 435 million dollars,
positioning La Capitale General Insurance as a sizeable leader in the damage
insurance industry.

For further information:

For further information: Audrey Bouchard, Communication and Public
relations Consultant, La Capitale General Insurance, (418) 266-9662,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890