Kraft Canada supports Greater Toronto Hockey League with three-year sponsorship program

    New league trophy, coach and trainer clinics, nutrition seminars to
    improve local hockey programs

    TORONTO, Oct. 29 /CNW/ - Greater Toronto Hockey League (GTHL) teams will
be competing for a new trophy this year - the Kraft Cup - thanks to a
three-year sponsorship program between Kraft Canada and the GTHL. The new
agreement commences with the 2008/09 hockey season, runs through 2011/12 and
provides league and player trophies, as well as nutrition seminars at GTHL
Coach and Trainer clinics and at the OHL Cup Showcase.
    "Kraft Canada has had a long association with hockey throughout Canada
and we're very pleased to be partnering with the GTHL to create the new Kraft
Cup," said Jack Hewitt, Vice President Marketing Services, Kraft Canada.
"We're committed to improving hockey throughout the GTA and promoting physical
activity and a healthy lifestyle through sport."
    "The GTHL is a longstanding hockey institution and has played an
important role in amateur hockey," said John Gardner, GTHL President. "We are
excited to be partnering with Kraft Canada and look forward to working with
them on programs to help improve hockey and healthy lifestyles in the GTA."
    Kraft Canada has been sponsoring hockey programs for over 30 years and
recently launched Kraft Hockeyville 2009 - the search for Canada's most
passionate hockey town. Kraft Hockeyville 2009 entries will be accepted
starting Nov. 1, 2008 giving communities from across Canada the opportunity to
host a 2009/10 NHL(R) pre-season game, win $100,000 in arena upgrade money
from Kraft and a community visit from the CBC Hockey Night in Canada crew.
Four runner-up communities will receive $25,000 each for arena upgrades from
Kraft. Visit for more details.

    About GTHL

    Founded in 1911, the Greater Toronto Hockey League is the largest amateur
hockey league in the world. Included under the GTHL umbrella are 47 member
clubs, 35 house league organizations, 509 rep teams at the "AAA", "AA", and
"A" levels and over 40,000 minor hockey players. Over the past decade there
have been at least 65 graduates of the GTHL system actively playing on NHL
rosters each year.

    About Kraft

    Kraft Foods (NYSE:   KFT) is one of the world's largest food and beverage
companies, with 2007 revenues of more than $37 billion. For more than 100
years, Kraft has offered consumers delicious and wholesome foods that fit the
way they live. Kraft markets a broad portfolio of iconic brands in more than
150 countries, including nine brands with revenues exceeding $1 billion: Kraft
cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese;
Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs
coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard &
Poor's 100 and 500 indexes. The company is a member of the Dow Jones
Sustainability Index and the Ethibel Sustainability Index. For more
information, visit the company's web site at In Canada, company
brands include Kraft Dinner macaroni and cheese, Christie cookies and
crackers, and Delissio pizza.

For further information:

For further information: For media enquiries please contact: Kieran
Lawler, Tel: (416) 342-1823, E-mail:

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