Kodak Showcases Innovative and Flexible Solutions to Help Retailers Grow Earnings and Drive In-Store Traffic

    Including the New KODAK Adaptive Picture Exchange, which Enables
    Immediate Delivery of Customized Photo Products, Reduces Inventory

    LAS VEGAS, Jan. 31 /CNW/ - At the Photo Marketing Association Show (PMA),
Eastman Kodak Company (NYSE:  EK) has emphasized its commitment to the success
of its retail partners by expanding its portfolio of proven, modular and
adaptive solutions. At the core of these solutions is the new KODAK Adaptive
Picture Exchange/APEX, the company's new, behind-the-counter thermal dry lab
    The APEX system provides retailers with unprecedented ease-of-use,
flexibility and scalability, enabling them to produce profitable, high-quality
photo products while minimizing cost and complexity. APEX is the world's first
retail system to combine ribbon optimization and dual finish features to cost
effectively allow a broad range of print sizes and finishes from a single
media SKU. The system's flexibility makes it perfect for retailers of any
size, and allows them to leverage existing assets and expand into new
technologies as business needs dictate.
    "Consumers are looking for more ways to enjoy their stories. This
challenges retailers to make smart, flexible technology investments that will
enable them to meet those needs, today and in the future," said Brad Kruchten,
general manager of Kodak's Retail Printing Group and vice president, Eastman
Kodak Company. "APEX is just one example of how Kodak offers retailers
adaptable solutions that let them take advantage of the current equipment
investments, while setting the foundation for future expansion."


    APEX, available Q2, 2008, is a totally new design in dry lab systems,
designed to meet the evolving needs of retailers of any size in any channel.
Retailers can connect current KODAK Order Stations (up to 13) to APEX to
fulfill consumers' standard print orders, and can also tap the system's
ability to accept, manage and produce premium product orders like posters,
single- and double-sided photo books, calendars, collages, greeting cards, and
KODAK Picture Movie DVD, the only solution of its kind made right in the


    APEX represents one of the many ways Kodak provides solutions that
balance retailers' desire to provide their customers with a wide array of
popular and profitable photo products while also working within their budget
and space limitations. Other products and services introduced by Kodak at PMA

    -   New KODAK DL2100 Duplex Printer: This new onsite electro-photographic
        printer, optimized for use with the new APEX system, KODAK Picture
        Kiosk G4s and future kiosk models, creates 2-sided calendars, photo
        books and greeting cards and can provide retailer payback in less
        than a year. The printer handles card stocks and paper, up to
        8-1/2 x 11 inch (and A4), folded 5x7 inch greeting cards and is
        capable of printing up to 13 duplex pages per minute in full colour
        with exceptionally high quality levels. (Available Summer 2008)

    -   KODAK Rapid Print Scanner: The new Rapid Print Scanner allows
        consumers to quickly and easily scan and archive their old
        photographs, right from the KODAK Picture Kiosk. The scanner can
        handle photographs ranging from wallet-size up to 8x12 and scan up to
        30, 4x6 images per minute. Once the images are scanned, consumers can
        choose to put them on a KODAK Shoebox CD for archiving or immediately
        create photo specialty items, such as KODAK Picture Movie DVD, photo
        books, collages and calendars. By offering this service, retailers
        introduce consumers to new, exciting ways for them to use their old
        photographs to tell their stories. (Available Summer 2008)

    -   New KODAK Picture Kiosk G4X Order Station: Kodak's new Picture Kiosk
        G4X enables retailers to better leverage innovative new offerings
        from Kodak through a faster, powerful integrated combination of dual
        core processor and additional RAM & hard disk memory. This high-
        performance kiosk will reduce wait time and increase consumer
        satisfaction with its rapid image loading and overall speed from
        start-to-finish. With the KODAK Picture Kiosk G4X and accessory DVD
        burner, consumers can create a Picture Movie DVD in as little as
        5 minutes - making it the industry's only true instant solution that
        brings life to digital images easily and with original artist music.
        (Available Q2, 2008)

    -   KODAK ROYAL Luminous Digital Paper: Kodak's new consumer paper
        provides a high gloss, iridescent surface, and offers retailers a way
        to differentiate their photographic offerings. The paper, compatible
        with shorter processing cycles, is optimized for digital and optical
        printing, and creates stunning photographs with bold, bright colours.
        The paper combines a heavier weight with a distinctive gold back-
        print to give it a premium feel. (Available Summer 2008)

    -   New Qualex Products and Services: Qualex Inc., Kodak's wholesale
        photofinishing subsidiary and the largest U.S. provider of ship-to-
        store and ship-to-home photo output delivery solutions, introduced a
        series of new products and services. These new offerings create the
        most comprehensive portfolio of photo products available to all U.S.
        and Canadian customers. Qualex's business model enables any customer
        to profitably participate in the photo category without making
        capital investments.

    -   KODAK NEXPRESS M700 Digital Colour Press: The latest offering from
        NEXPRESS provides an affordable, mid-volume press that offers print
        providers higher overall image quality, higher productivity, higher
        operational efficiency, with a focus on protecting and preserving
        memories and keepsakes. The NEXPRESS 700 uses operator-replaceable
        components (ORC), which enable a high level of self-serviceability
        for operators to manage image quality, optimize uptime, and control
        costs. (Available now)

    -   KODAK ULTRA MAX Colour Film: A new emulsion for all of Kodak's ULTRA
        MAX 400 and 800 speed films and single use camera products, boasts
        brighter colours and enables retailers to offer consumers relevant
        products to complement their digital picture taking experience.
        (Available Q1, 2008)

    -   KODAK EASYSHARE Z1012 IS Digital Camera: The new KODAK EASYSHARE
        Z1012 IS Digital Camera features a robust suite of exclusive features
        that capture detailed pictures in the most challenging settings, yet
        its compact body can fit in the palm of your hand. The Z1012 IS,
        with 10-megapixel resolution and 12X optical zoom with optical image
        stabilization, is packed with smart features that make great picture
        taking incredibly simple.

    For more information on Kodak retail printing, visit

    About Kodak Canada Inc.

    For more than a century, Kodak Canada has been meeting the imaging needs
of Canadians providing leading products and services, helping people better
use meaningful images and information in their life and work. Today, Kodak
Canada's sales, marketing, service and support teams are committed to a
digitally oriented growth strategy enabling Consumers to use Kodak's system of
digital and traditional products and services to take, print and share their
pictures anytime, anywhere; Businesses to effectively communicate with
customers worldwide using Kodak solutions for prepress, conventional and
digital printing and document imaging; and Creative Professionals rely on
Kodak technology to uniquely tell their story through moving or still images.
    More information is available about Kodak Canada at www.kodak.ca.

    Editor's Note: Kodak corporate news releases are now offered via RSS
feeds. Many RSS aggregators or readers, including my.Yahoo.com, NewsGator, and
Google Reader, can be used to view these feeds. To subscribe, visit
www.kodak.ca/go/RSS and look for the RSS symbol. In addition, Kodak podcasts
are viewable at www.kodak.ca/go/podcasts. Podcasts may be downloaded for
viewing on iTunes, Quicktime, or other PC-based media players. Users may also
subscribe to Kodak podcasts via the iTunes store by typing "Kodak Close Up" in
the search field at the top of the iTunes Store window.

    Kodak, Qualex, Kodak Express, NexPress, Royal and Ultra Max are
    trademarks of Eastman Kodak Company.


For further information:

For further information: Media Contacts: Greg Morrison, Kodak, (416)
760-4518, Greg.Morrison@Kodak.com; Andrea Buczko, Ketchum, (416) 355-7429,

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