Kodak Now Offers its New EKTAR 100 - World's Finest-Grain Colour Negative Film - in 120 Format

    ROCHESTER, NY, Feb. 17 /CNW/ - Eastman Kodak Company (NYSE:  EK) continues
to expand the options available to photographers by offering its new KODAK
PROFESSIONAL EKTAR 100 Film in 120 format. Announced at Photokina in October
2008 and currently available in 35mm format, EKTAR 100 Film offers the finest,
smoothest grain of any colour negative film available today.
    "The response to the introduction of EKTAR 100 Film has been amazing,
with many requests to make the new film available in medium format. 120-size
roll film is widely used for a broad range of photographic applications
including ultra high-resolution photography," said Mary Jane Hellyar,
president, Film, Photofinishing & Entertainment Group and executive vice
president, Eastman Kodak Company. "Whether you're a professional photographer
or an advanced amateur, the pursuit of the perfect picture is a never-ending
quest. By offering the world's finest-grain colour negative film in 120
format, Kodak continues its long-standing history of providing the tools and
selection for photographers who want images with the best quality and highest
    EKTAR 100 Film is the ideal choice for commercial photographers and
advanced amateurs for applications such as nature, travel, fashion and product
photography, where the emphasis is often on colour. The ISO 100 speed film
features high saturation and ultra-vivid colour, incorporating KODAK VISION
Motion Picture Film technology to achieve its unparalleled fine grain. It is
ideal for photographers who want the superior resolution of medium-format film
and look for extraordinary enlargement capability when scanning and printing.
    The new KODAK EKTAR Film in 120 format will be available worldwide
beginning in April 2009.

    About Kodak

    As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
    To learn more, visit http://www.kodak.ca and follow our blogs and more at
    More than 70 million people worldwide manage, share and create photo
gifts online at KODAK Gallery - join for free today at www.kodakgallery.ca

    Kodak, Vision, Kodak Professional and Ektar are trademarks of Eastman
Kodak Company.

For further information:

For further information: Media Contact: Greg Vance, Kodak, (416)
761-4306, greg.vance@kodak.com; Alison Mullen, Ketchum, (416) 355-7421,

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