Kodak Enhances All Single Use Cameras with the New KODAK ULTRA MAX 800 Film, Offering Brighter, More Vibrant Colours

    New Single Use Cameras Part of Broader Consumer Film Portfolio

    TORONTO, Jan. 14 /CNW/ - At the Photo Marketing Association's Annual
Conference and Exposition, Eastman Kodak Company will showcase its family of
single use cameras, all of which will include the next generation of KODAK
ULTRA MAX 800-speed colour film. KODAK ULTRA MAX 800 Film, the best 800-speed
film for low light and fast action, now offers even brighter colours. With
more than 90 percent of Americans using single use cameras as a complement to
their more expensive cameras, according to a study conducted by Kodak, the new
offerings help retailers provide consumers relevant solutions for their
picture-taking experience.
    "Photography is all about capturing and sharing special moments no matter
what the occasion," said Greg Vance, Marketing Manager, Digital and Film
Imaging Systems. "We have continued to improve our film and single use cameras
to ensure people have what they need to capture their memories with vibrant,
high quality images."
    In addition to the 800-speed film and single use cameras, Kodak will also
introduce an improved KODAK ULTRA MAX 400-speed film, featuring brighter
colours. Described as "the world's most versatile film," ULTRA MAX 400 film
can be used in all conditions to consistently create bright, vibrant pictures
across a wide range of lighting conditions. The skin-tone reproduction of the
ULTRA MAX 400 film also creates natural-looking "people pictures." Together,
the new generation of KODAK ULTRA MAX films and the new single use cameras
enable retailers to offer consumers simple, easy-to-use choices for any
picture-taking situation.
    The first shipment of the enhanced single use cameras to retailers will
begin during the first quarter of 2008. The new KODAK ULTRA MAX 400 and KODAK
ULTRA MAX 800 films will be available worldwide on a stock turnover basis,
beginning the first quarter of 2008.

    About Eastman Kodak Company

    Kodak is the world's foremost imaging innovator. With sales of
$10.7 billion in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and
information in their life and work. Consumers use Kodak's system of digital
and traditional products and services to take, print and share their pictures
anytime, anywhere; Businesses effectively communicate with customers worldwide
using KODAK solutions for prepress, conventional and digital printing and
document imaging; and Creative Professionals rely on KODAK technology to
uniquely tell their story through moving or still images.

    More information about Kodak (NYSE:   EK) is available at www.kodak.ca

    Kodak and KODAK ULTRA MAX are trademarks of Eastman Kodak Company.

For further information:

For further information: Media Contacts: Greg Vance, Kodak, (416)
761-4306, greg.vance@kodak.com; Erin Manning, Ketchum, (416) 355-7419,

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