Kodak Breaks Down Technology Barriers to Help Consumers Do More with Their Pictures



    Three new KODAK EASYSHARE High Definition Digital Cameras, Attractive
    KODAK EASYSHARE HDTV Dock and KODAK EASYSHARE Digital Picture Frames
    Expand Opportunities to Capture and Relive Memories

    TORONTO, Aug. 30 /CNW/ - Eastman Kodak Company (NYSE:  EK) today unveiled a
suite of new products aimed at helping consumers bring photos back into their
homes and into their lives by expanding the possibilities for image capture
and display options. Millions of digital pictures are captured every year, but
most remain trapped in digital cameras or on home computers. At the same time,
the widespread adoption of High Definition (HD) televisions presents a new
opportunity to relive personal photos and videos with incredible image clarity
and sharpness, while growing demand for digital picture frames allows for
instant digital photo sharing anywhere in the home. Kodak is delivering an
easy solution for consumers to capture and display HD pictures on vibrant,
wide-screen HDTVs and digital picture frames, making the viewing and sharing
of images in the home more seamless and enjoyable than ever before.
    Harnessing the latest digital technology in an easy-to-use solution,
Kodak has developed three new digital cameras with HD still and video
capabilities, the KODAK EASYSHARE V1233, V1253 and Z812 IS models; the
intuitive KODAK EASYSHARE HDTV dock for displaying HD images on a High
Definition (HD) television; and the KODAK EASYSHARE SV1011 digital picture
frame.
    "At Kodak, we believe consumers should be inspired, not intimidated, by
the photography experience - from capturing to sharing and displaying. We are
breaking down the technology barriers and making it easy for everyone to
relive their memories in the highest quality possible," said Greg Morrison,
digital product marketing manager, Kodak Canada Inc. "The products announced
today represent an important step in helping remove the boundaries for how
images can be taken, viewed and shared, and Kodak is dedicated to supporting
innovation that will continue to bring intelligent, easy-to-use HD solutions
to the market."

    KODAK EASYSHARE V1253 and V1233 Zoom Digital Cameras

    The KODAK EASYSHARE V1253 and V1233 zoom digital cameras allow consumers
to capture HD still images (16:9 aspect ratio) and video (720p at 30fps),
while offering a sleek design and simple-to-use controls. Equipped with 12MP
resolution, a 3X SCHNEIDER-KREUZNACH optical zoom lens and KODAK PERFECT TOUCH
technology, these cameras provide exceptional image quality for every shot.
    Both the V1253 and V1233 models boast Face Detection Technology, which
automatically adjusts the camera's settings for outstanding portrait shots,
and Digital Image Stabilization to reduce blur caused by camera shake or
subject movement. Images can be instantly viewed in 16:9 aspect ratio on the
large 3.1-inch LCD screen of V1253 and the 2.5-inch LCD screen on the V1233.

    KODAK EASYSHARE Z812 IS Zoom Digital Camera

    The high-zoom KODAK EASYSHARE Z812 IS camera has an impressive feature
set and intuitive controls, perfect for the aspiring photographer who wants an
easy-to-use camera that delivers great pictures with every shot. With 8MP
resolution and an incredible SCHNEIDER-KREUZNACH 12x optical zoom lens, the
Z812 IS captures HD still images (16:9 aspect ratio) and video (720p at
30fps), as well as the ability to extract still images from videos. The
camera's best in class(1) click-to-capture (.23), auto-focus accuracy, Optical
Image Stabilization and High ISO settings (up to 3200) allow consumers to
capture brighter, clearer shots in low-light or fast-action situations.
    The Z812 IS also features Face Detection Technology, and its Smart Scene
Mode will automatically adjust the camera's settings depending on the type of
scene it detects. For consumers who wish to have more control over the
composition of their shots, aperture and shutter speed can be manually
selected and the electronic viewfinder can be activated instead of the 
2.5-inch LCD screen. The KODAK EASYSHARE Z812 IS camera features KODAK PERFECT
TOUCH technology so every image can look its best.

    KODAK EASYSHARE HDTV Dock

    The KODAK EASYSHARE HDTV Dock connects to your HDTV to process pictures
from KODAK HD-enabled digital cameras, SD memory cards or USB drives to
deliver an outstanding visual experience to share with family and friends.
Over forty-percent of HDTV owners say they want to view their own photos in 
HD(2) and now Kodak, with the launch of the HDTV Dock, is not only making it
possible, but also making it easy.
    Using the remote control feature on the HDTV Dock enables consumers to
manage their digital pictures while relaxing on the living room sofa. The HDTV
Dock makes it effortless to enjoy a full HD-quality slideshow, edit individual
images, transfer images to a USB drive, or even print images to a connected
printer. Along with being backward compatible with many KODAK EASYSHARE
digital cameras, the HDTV Dock automatically charges the rechargeable battery
so the camera is ready whenever needed.

    KODAK EASYSHARE SV1011 Digital Picture Frame

    The latest in Kodak's highly-successful line of digital picture frames,
the SV1011 model provides a 10-inch (diagonal) 800 x 480 high-resolution
digital display in 16:9 aspect ratio. A great accessory for any room in the
home, digital picture frames offer a fun, modern way to relive the memories
captured with your digital camera.
    For true plug-and-play simplicity, pictures on this frame are viewed
automatically the instant a memory card is inserted. The frame also has 128 MB
of built-in memory for storing pictures and videos, built-in stereo speakers
and headphone jack for music.

    Pricing and Availability

    The KODAK EASYSHARE V1253 ($349.95 CDN MSRP) and V1233 ($299.95 CDN MSRP)
will be available in September 2007, and the Z812 IS Cameras ($349.95 CDN
MSRP) will be available in October 2007. The KODAK EASYSHARE HDTV Dock will be
available in September 2007 at $99.95 CDN MSRP. The SV1011 will retail for
$239.95 CDN MSRP beginning in August 2007.

    About Eastman Kodak Company

    Kodak is the world's foremost imaging innovator. With sales of
$10.7 billion in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and
information in their life and work. Consumers use Kodak's system of digital
and traditional products and services to take, print and share their pictures
anytime, anywhere; Businesses effectively communicate with customers worldwide
using Kodak solutions for prepress, conventional and digital printing and
document imaging; and Creative Professionals rely on Kodak technology to
uniquely tell their story through moving or still images.

    More information about Kodak (NYSE:   EK) is available at www.kodak.com.

    Editor's Note: Kodak corporate news releases are now offered via RSS
feeds. Many RSS aggregators or readers, including my.Yahoo.com, NewsGator, and
Google Reader, can be used to view these feeds. To subscribe, visit
www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts
are viewable at www.kodak.com/go/podcasts. Podcasts may be downloaded for
viewing on iTunes, Quicktime, or other PC-based media players. Users may also
subscribe to Kodak podcasts via the iTunes store by typing "Kodak Close Up" in
the search field at the top of the iTunes Store window.

    Kodak, EasyShare, and Perfect Touch are trademarks of Eastman Kodak
Company.
    Schneider-Kreuznach is a trademark of Jos. Schneider Optische Werke GmbH
used under license by Kodak.

    
    ----------------------------------
    (1) Among high-zoom, image stabilized digital cameras in P mode as of
        July 2007
    (2) CEA Market Research Report 2006
    





For further information:

For further information: Andrea Buczko, Ketchum Public Relations, Tel.
(416) 544-4918, andrea.buczko@ketchum.com; Erin Manning, Ketchum Public
Relations, Tel. (416) 642-5253, erin.manning@ketchum.com

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KODAK CANADA INC.

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