Kodak Announces First-of-its Kind Picture Protection Plan to Replace Treasured Pictures

    KODAK Gallery to Help Members Easily Recreate Stored Print or Hard Drive
    Photo Archive in the Event of Loss or Damage

    EMERYVILLE, CA, April 16 /CNW/ - With the explosion of digital images,
consumers are now more vulnerable than ever to losing their most precious
pictures forever due to hard drive crashes or natural disasters. To help
provide better security and peace of mind, Kodak is introducing the KODAK
Picture Protection plan, a first-of-its-kind service now available exclusively
to KODAK Gallery Premier members at www.kodakgallery.com/pictureprotection.
    The KODAK Picture Protection Plan applies to all digital photos stored on
the KODAK Gallery, as well as prints and other photo gift items such as Photo
Books and Photo Calendars that are purchased through the KODAK Gallery. In the
event of a hard drive crash, members will receive an archive CD of all
pictures currently in their KODAK Gallery account. In the event that prints
and other photo gift items such as Photo Books and Photo Calendars purchased
through the KODAK Gallery are destroyed, members will receive a credit of up
to US $500 to recreate these items through the KODAK Gallery.
    In a survey of 1,000 American consumers conducted for Kodak(*), of whom
nearly 60 percent used digital cameras, and 35 percent used film, three
quarter of respondents said that they were "very" or "somewhat" concerned
about their photos being lost or destroyed. Yet, 70 percent indicated that
they did not have a plan in place to replace their photos in the event of a
fire or natural disaster.
    "Helping people preserve and protect their pictures is as important to us
as helping them to creatively tell and then share their stories with others,"
said Mark Cook, Worldwide Marketing Director for KODAK Gallery. "For more than
a hundred years people from all over the world have trusted Kodak with their
most treasured memories and we take that responsibility very seriously."
    The exploding use of digital cameras has created an urgent need for a
back-up plan to protect our personal pictures, just as we safeguard important
documents and other valuable possessions. This includes backing up records on
disks or CDs, giving duplicate copies to family members to keep and placing
originals in safe-deposit boxes. Uploading digital pictures to the KODAK
Gallery and becoming a KODAK Gallery Premier member is one additional way to
help keep your pictures safe, in a convenient and easy way.
    KODAK Gallery Premier members pay an annual US $24.99 subscription fee.
In addition to the KODAK Picture Protection Plan, members receive numerous
benefits including four unique kodakgallery.com/your name web addresses;
unlimited high-resolution photo downloads, and redundant storage for pictures
uploaded after subscribing to the Premier Service. Gallery Premier members can
add a special print plan that gives them 4 x 6 prints at only 10 cents each.
This level of membership costs US $49.99 annually. More detailed information
about the benefits of KODAK Gallery Premier membership can be found at

    About Eastman Kodak Company

    Kodak is the world's foremost imaging innovator. With sales of
$13.3 billion in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and
information in their life and work. Consumers use Kodak's system of digital
and traditional products and services to take, print and share their pictures
anytime, anywhere; Businesses effectively communicate with customers worldwide
using Kodak solutions for prepress, conventional and digital printing and
document imaging; Creative Professionals rely on Kodak technology to uniquely
tell their story through moving or still images; and leading Healthcare
organizations rely on Kodak's innovative products, services and customized
workflow solutions to help improve patient care and maximize efficiency and
information sharing within and across their enterprise.
    More information about Kodak (NYSE:   EK) is available at www.kodak.com.

    (*) Survey conducted by Opinion Research Corporation, September 22-26,

For further information:

For further information: Erin Manning, Ketchum Public Relations, Tel.
(416) 642-5253, erin.manning@ketchum.com

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