eReading Pioneer Provides Platform to over a Dozen Tablet OEM and Mobile
LAS VEGAS, NV, Jan. 6 /CNW/ - Kobo, the only pure-play global eReading
service built on an open platform, today announced that it has gained
access to more than 20 million consumers through securing relationships
with over a dozen partners that include tablet and eReader original
equipment manufacturers (OEMs) and mobile operators. Kobo has
attracted key partners including Samsung and RIM with its unique,
innovative, strategy of making eReading available on any device from
its open, cloud-based platform.
"In 2011, Kobo will emerge as the leading eReading service thanks to the
adoption of tablets like the iPad, Samsung Galaxy Tab and RIM
Playbook. We estimate that Kobo will be preloaded on over 20 million
devices this year," said Michael Serbinis, CEO of Kobo. "As the only
pure-play service in the space, our strategy has always been to make
eReading available on any device, and our open-platform eReading
applications and eBook store have proven to be popular among tablet
OEMs looking to offer eReading to their customers."
Open standards are essential to giving users the freedom to build and
access their lifetime libraries as they choose, something that Kobo's
partners are aligned with. Kobo's content is accessible through more
than ten platforms including most smartphones, iPad, iPhone,
BlackBerry, Android, Android Tablets, PC and Windows Tablets, MAC and
Linux. Kobo's free applications are consistently among consumers'
favorites, regularly a top ten app in the iTunes store for 2010.
Throughout 2011, Kobo will introduce support for additional platforms
including QNX for the Blackberry Playbook. Today, Kobo offers one of
the world's largest catalogs of content with over 2.2 million eBooks
from New York Times bestsellers, new releases, and much more -
additionally Kobo also offers newspapers and magazines, and has a
selection of over one million books available to download and read for
Kobo Partner Program
Kobo offers a wide range of eReading solutions to partners to enable
them to in turn offer eReading solutions to their customer base.
Partners can distribute the Kobo eReading application, which will be
available in multiple languages in 2011, offering a world-class reading
experience for consumers. Additionally, they can also choose to connect
their device to the Kobo eReading Service to offer millions of titles
worldwide. With Kobo's global store capabilities, selling eBooks in
over 100 countries each week, tablet OEMs can partner once with Kobo
and distribute content worldwide. Kobo also provides professional
services to create and develop a unique and original eReading
experience that leverages compelling tablet or platform features.
In addition, Kobo offers the Kobo Wireless eReader to sell through
partner channels - the new stylishly designed Kobo Wireless eReader
holds up to 1000 eBooks and connects wirelessly to Kobo's robust
library allowing customers to shop on the go. The Kobo Wireless
eReader is available for sale today through leading retail partners
including Walmart stores and Walmart.com, Bestbuy.com, Indigo, Chapters, Borders, Swindon (Hong Kong), Angus & Robertson's,
Borders (Australia), Whitcoull's (New Zealand), and WHSmith (UK).
Mobile Operator and Tablet OEMs
In 2011, customers will expect eReading to be available on their devices
out-of-the-box. With a catalog of more than 2.2 million eBooks,
magazines, newspapers and an open platform, Kobo enables tablet OEMs
and mobile operators to easily bring eReading to their customers. Kobo
recently launched the Kobo Android app for the Samsung Galaxy Tab, which offers a "Readers Hub" powered by Kobo - in addition
to reading eBooks with the app, which was designed especially for the
Galaxy Tab, users also have access to the entire Kobo book store.
Kobo announced today that its application is being demonstrated at the
2011 Consumer Electronics Show on Freescale's new Smart Application Blueprint for Rapid Engineering (SABRE) for Tablets based on i.MX53 running Android. By including the
Kobo eReading App, OEMs have a simple path to meeting customer
expectations for a compelling tablet reading experience.
"We are excited with the new partnerships that we have in our pipeline
for 2011, and the opportunities these present to bring eReading with
Kobo to millions of partner customers around the world," said Kobo CEO,
Michael Serbinis. "We've adapted the features that our customers love
and expect from Kobo to ensure that we provide the best eReading
experience to partners for their customers. One of Kobo's core
strategies for this year will be to support many new and emerging
devices such as tablets, netbooks and eReaders, and more - so that we
continue to maintain the Kobo promise of bringing eReading to
About Kobo, Inc.
Kobo is a global eReading service backed by majority shareholder Indigo
Books & Music, Borders Group, REDgroup Retail, and Cheung Kong
Holdings. Kobo believes consumers should be able to read any book on
any device. With a catalog of over two million eBooks, magazines,
newspapers and an open platform, Kobo enables retailers, device
manufacturers and mobile operators to bring the joy of eReading to
customers everywhere. For more information, visit www.kobo.com.
SOURCE Kobo, Inc.
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