Knightscove Media Corp. is pleased to announce the certification of its feature film "Ruby and the Prince" for Belgian/ EU content



    TORONTO, Aug. 23 /CNW/ - KNIGHTSCOVE MEDIA CORP (TSXV: KC / OTCQX: KCMDF)
("Knightscove" www.knightscove.com ) is pleased to announce that "Ruby and the
Prince" has received certification in Belgium as a European content film and
will be Co-produced with Marmont based in Brussels. "Ruby and the Prince was
developed by Knightscove with the support of Telefilm Canada; it is written
and will be directed by Djordje Milicevic (Iron Will, Victory). The original
story created by Leif Bristow and Djordje Milicevic in the tradition of "Free
Willy", is of Ruby, an accomplished dancer whose family zoo can no longer
afford to keep the Asian Elephant which they rescued as a baby and have now
sold to a small traveling circus. As Ruby enters the world of the circus she
must learn to sacrifice and be prepared to risk everything to gain the
ultimate freedom for her best friend so that she can help repatriate him to
his birthplace. Inspired by the true story of the world's largest elephant,
Angus who died just prior to his repatriation from Canada to Africa, "Ruby and
the Prince" continues Knightscove's tradition of inspiring family friendly
films.
    "As part of the creation and distribution of the film, we hope to see a
foundation created to help support elephants in captivity and in areas of the
world where their habitat is rapidly being destroyed. This is an opportunity
for us to create awareness and ask the global community to get involved in the
way that they supported Keiko after Free Willy came out" says, Leif Bristow,
Knightscove's CEO. "It is also a great relationship project bringing the
support of so many people and it begins our plan for continuing work with
Michel Houdmont of Marmont in Belgium." The film's budget is $9.2 mil and is
expected to be funded primarily through the participation of Marmont, Canadian
Tax Credits, the support of the Canadian Government agencies and sales.
    Previously, Knightscove announced its intention to do a share for debt
transaction to pay directors fees in stock in lieu of cash. That transaction
includes a payment of 25,000 shares in lieu of $10,000 in fees owing to Jason
Moring, Director of Sales for the Morningstar division. The amount was
included in the application to the TSXV for approval.

    About Morningstar and Knightscove:
    Morningstar Entertainment Inc (www.morningstarent.com ) is one of
Canada's leading independent home entertainment distribution companies. Since
inception in 1992, Morningstar Entertainment has pioneered retail and consumer
acceptance for any and all styles of programming. With non-conventional,
out-of-the-box marketing strategies, Morningstar's success extends to
promoting television, film and niche market properties, with over 1,000 DVD
titles in its current library. In May 2007 Morningstar was acquired by
Knightscove, a publicly traded entertainment company specializing in the
creation, distribution and financing of family friendly entertainment
programming. Additional information regarding the business of Knightscove may
be found filed on SEDAR at www.sedar.com

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.





For further information:

For further information: Knightscove Media Corp.: Leif Bristow,
President and CEO, (416) 691-6655 ext 267; Porter, Levay & Rose: Michael
Porter, President or Linda Decker, (212) 564-4700

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KNIGHTSCOVE MEDIA CORP.

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