Knightscove Media Corp. announces Christmas season pipeline of up to $2.2 million in sales

("Knightscove" is pleased to announce that Christmas
product orders for its wholly owned subsidiary, Morningstar Entertainment,
("Morningstar" ), are expected to be between
$1.7 million and $2.2 million driving a strong quarter for the company.
    Vigorous product pre-orders have been received for the first season of
"Little Mosque on the Prairie" ("Little Mosque"), the Canadian Broadcasting
Corporation's ("CBC") groundbreaking series; "Talk to the Hand - Live in
Michigan", the first ever live concert DVD from the contemporary band, the
Barenaked Ladies; and, Morningstar's stable of perennial Christmas titles
including classics such as "A Christmas Carol". Morningstar continues to
receive strong support from its national and local retail partners, including
Wal-Mart, Costco, HMV, Future Shop, Best Buy, Loblaws, Blockbuster, Rogers,, among others.
    "Little Mosque", the half hour comedy from the CBC, was broadcast to
stellar reviews and nearly four million prime time network viewers during its
debut week in January 2007, one of the largest openings for a Canadian series.
Viewership continued with an average of 1.3 million per episode. The series
has become one of the CBC's hit comedies and has been sold internationally to
great acclaim and interest. Little Mosque's DVD release date is November 13th.
    Likewise, the Barenaked Ladies' "Talk to the Hand - Live in Michigan" is
the band's first-ever live DVD with performances of their favorite songs. The
Ladies have sold over 10,000,000 albums world wide and reached Number 1 on
Billboard with "One Week" and hit the Top 40 with "Old Apartment". The band
has appeared on Jay Leno, David Letterman, Conan O'Brien, Regis & Kelly and
Saturday Night Live and is one of the top touring artists in North America.
    Knightscove expects a robust January quarter as well with dynamic DVD
sales of Morningstar's fitness and lifestyle programming such as renowned
fitness guru, Kathy Smith's workout regiments. As Morningstar is fully
integrated into the Company, the sales revenue from its library and from
Knightscove's other initiatives will provide a solid foundation for growth and
enhancing shareholder value consistent with the board and managements
strategic direction. The Company's fiscal year end is currently December 31,
but an application has been made to amend the fiscal year end to August 31 to
better coincide with the business cycle of Morningstar and the seasonal
demands of the DVD business. Acquired on May 18th, 2007, the operations of
Morningstar were consolidated in the Company's financial statements from that
date. Current annual sales for Morningstar are approximately $4.2 million from
the distribution of its 1,400 title DVD library.
    At the corporate level, Knightscove continues to negotiate a definitive
agreement with Studio 4 Networks pursuant to its previously announced letter
of intent. Studio4 is a Los-Angeles-based broadband and video-on-demand
("VOD") broadcaster operating three cable VOD channels (Studio4 Learning,
Fitness and Kids) and two internet video sites, ( and Studio 4 offers family friendly programming
complementary to Knightscove's core product across multiple platforms
including cable, satellite and broadband. Additionally, Studio 4 has entered
into strategic partnerships with leading print publishers such as Parenting,
Babytalk & Self magazines to create multiplatform ad packages in the magazine
print pages and on their respective web properties.

    About Knightscove and Morningstar:

    Knightscove Media Corp. along with its wholly owned subsidiaries,
Morningstar Entertainment Inc. and Knightscove Family Films Inc., is an
integrated Canadian entertainment company specializing in the distribution,
acquisition and creation of high quality live-action feature films and
television productions for the whole family. With the acquisition of
Morningstar, one of Canada's leading independent home entertainment
distribution companies in the home video and DVD markets, Knightscove has
executed the first step in its strategy to distribute family film product to
the theatrical, home video/DVD, pay, specialty and free television markets in
North America and internationally. Established 15 years ago, Morningstar has
over 1,400 titles in its DVD library.
    Additional information regarding the business of Knightscove may be found
on on SEDAR at and on The TSX
Venture Exchange does not accept responsibility for the adequacy or accuracy
of this release.

    Forward Looking Statements: This document contains certain
forward-looking statements concerning the operations, economic performance and
financial condition of Knightscove Media Corp. and its subsidiaries. These
statements are based upon a number of assumptions and estimates that are
inherently subject to significant uncertainties and contingencies, many of
which are or will be beyond the control of Knightscove, and reflect future
business decisions that are subject to change. Some of these assumptions may
not materialize and unanticipated events will occur that may affect
Knightscove's results.

For further information:

For further information: Knightscove Media Corp., Leif Bristow,
President and CEO, (416) 691-6655 ext 267; Porter, Levay & Rose, Michael
Porter, President or Linda Decker, (212) 564-4700

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