Kleenex gets "E" grade from environmental scorecard

    TORONTO, Oct. 23 /CNW Telbec/ - Kleenex brand tissue products and its
manufacturer Kimberly-Clark (NYSE:   KMB) scored a failing grade of "E" on a
tissue product scorecard released in the United Kingdom last week.
Kimberly-Clark was cited for failing to use recycled fibre in Kleenex tissue
products. Rather, the company prefers to buy virgin fibre from clearcut areas
in Canada's Boreal Forest.
    "This company continues to flush the Boreal Forest down the toilet and
people everywhere are waking up to this destruction," said Richard Brooks,
forest campaign coordinator with Greenpeace. "Kimberly-Clark is responsible
for wiping out the habitat of threatened woodland caribou and further
degrading the last pristine and intact areas of Canada's Boreal Forest."
    The largest tissue product manufacturer in the world, Kimberly-Clark
consumes more than 3.2 million tonnes of virgin fibre each year to make toilet
paper, facial tissue and paper towels. Though Kimberly-Clark has promised to
begin to buy fibre from responsibly managed forests for its UK products, the
company continues to manufacture disposable products for the North American
marketplace from virgin sources of fibre with no recycled content.
    "A company of this size and reach must step up and show leadership on the
important issue of protecting forests and saving the climate," added Brooks.
"With forests a major focus of upcoming international meetings on climate
change in Bali, Indonesia, here's a chance for Kimberly-Clark to announce they
will fight global warming by replacing some of their virgin tree fibre with
recycled paper."
    Greenpeace says post-consumer recycled paper is the most environmentally
friendly option for disposable products as it uses less energy, water and
trees than virgin fibre.
    Forests are a major storehouse of greenhouse gases. Logging releases
these gases into the atmosphere, contributing to climate change. Canada's
Boreal Forest alone stores more than 47.5 billion tonnes of carbon in its
soils and trees.
    Kimberly-Clark placed second to last in the scorecard from Greenpeace UK,
ranking slightly ahead of Procter and Gamble who did not reply to Greenpeace
enquiries. The report card can be downloaded from

For further information:

For further information: please visit www.kleercut.net or contact:
Richard Brooks, Forest Campaign Coordinator, (416) 573-7209; Jane Story,
Communications Officer, (416) 930-9055

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