King Pacific Lodge Breaks New Ground with Plan to Reduce Carbon Footprint by 50%, Including Industry First of Offsetting Carbon Emissions of Guest Air Travel

Lodge, A Rosewood Resort, is breaking new ground in ecologically responsible
tourism by announcing a plan to reduce its carbon footprint by half, including
a first in the hospitality industry: in addition to offsetting the carbon
emissions of all lodge operations and employee travel, also offsetting guests'
air travel to and from the lodge - creating a truly carbon-neutral vacation.

    "We are the first hotel in Canada, and perhaps anywhere, to offset the
carbon emissions of guests' round-trip air travel," said Michael Uehara,
president of King Pacific Lodge. "We believe this is a very important step,
but it is only the first step in a multi-faceted plan to reduce the lodge's
carbon footprint by 50 percent over the next five years."

    The air travel being offset by the lodge is from the guest's point of
origin anywhere in the world to Vancouver, and from Vancouver to the lodge via
the lodge's private air and seaplane charters. Among the other key elements of
the lodge's carbon-footprint-reduction plan are installing a river-hydro plant
and solar panels for the lodge's power needs and using suppliers who conduct
their own program of carbon reduction.

    "At King Pacific Lodge, it has always been our mission to do everything
we can to minimize our imprint on the land," said Mr. Uehara. "With the
additional steps we are now taking, however, notably the offsetting of guests'
air travel, we are raising the bar on ecological responsibility and hope to
stimulate more efforts in the hospitality world to protect the environment."

    Mr. Uehara and owner Hideo (Joe) Morita, international businessperson and
son of Sony co-founder Akio Morita, founded the lodge with a commitment to
creating a viable and sustainable model of eco-friendly tourism, including
leaving the lightest imprint possible on the local land and sea, strong
support of conservancy efforts, and developing a supportive relationship with
the indigenous people. Mr. Uehara has been a tireless activist for protecting
the regional environment, including playing an important role in bringing to
fruition the long-sought dream of establishing the Great Bear Rainforest. In
2006, British Columbia gave protected status to 4.4-million acres of pristine
wilderness, an ecological treasure incorporating the world's largest remaining
tract of temperate rainforest. King Pacific Lodge is located in the heart of
this Great Bear Rainforest.

    King Pacific is a floating luxury lodge that is towed to uninhabited
Princess Royal Island from Prince Rupert for the May to September season. The
lodge was the first tourism business in British Columbia to sign a working
protocol with an indigenous people, the Gitga'at. A close working and
mentoring relationship has been developed with the Gitga'at, who have adopted
Mr. Uehara and Mr. Morita as a sign of a mutual respect and fondness. The
lodge has been a leader, establishing a number of firsts, in non-retention

    Accessible only by boat or seaplane, the lodge is surrounded by an
indomitable array of nature -- from humpback whales, Kermode bears and eagles
to cascading waterfalls, vast forests and countless islands.

    King Pacific Lodge, with 17 beautifully appointed accommodations and
gourmet meals paired with award-winning wines, is a member of the prestigious
Rosewood Hotels & Resorts collection. Guests enjoy everything from sea
kayaking and whale watching to saltwater trolling and freshwater heli
fly-fishing. Contact the lodge at (888) 592-5464.

For further information:

For further information: P&G Communications Marian Gerlich or Ed
Placidi, 818-786-8687 (Media)

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