New Tissue Line Contains 20 to 80 Percent High-Quality Recycled Fiber
DALLAS, Oct. 2 /CNW/ -- Kimberly-Clark Corporation (NYSE: KMB) today
announced it is expanding its consumer trial of Kleenex Naturals brand facial
tissue and Scott Naturals brand bathroom tissue and paper towels in the U.S.
These products, which have been available in select Wal-Mart stores since late
2006, contain a mix of high-quality, post-consumer recycled fiber and virgin
"Kimberly-Clark developed Kleenex and Scott Naturals products to meet a
growing interest from customers and consumers who value recycled fiber
products but do not want to sacrifice on quality or softness," said Gordon
Knapp, Kimberly-Clark president of North Atlantic Family Care products. "We
have been pleased with the success of our consumer trial so far and are now
making these innovative products available to more shoppers."
Using a K-C proprietary technology, Kleenex Naturals brand facial tissues
contain 20 percent high-quality recycled fiber and provide the product
softness and quality consumers have come to expect from the Kleenex brand.
Scott Naturals bathroom tissue contains 40 percent recycled fiber, while
Scott Naturals brand paper towels are made with 80 percent recycled fiber.
"All three of these innovative products provide superior performance when
compared with other products containing recycled fiber and are priced in line
with other mainline products," said Knapp.
Beginning this month, the Naturals brand line of products will be
available in additional select Wal-Mart stores and a limited number of K-Mart
stores and are also available on-line at Amazon.com and Drugstore.com.
Kimberly-Clark and its well-known global brands are an indispensable part
of life for people in more than 150 countries. Everyday, 1.3 billion
people-nearly a quarter of the world's population-trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries.
To keep up with the latest K-C news and to learn more about the company's
135-year history of innovation, visit http://www.kimberly-clark.com.
For further information:
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