Greenpeace Ends Its "Kleercut" Campaign and Applauds the Company's
WASHINGTON, DC, Aug. 5 /CNW/ - Kimberly-Clark Corporation, the maker of
Kleenex, Scott and Cottonelle brands, today announced stronger fiber sourcing
standards that will increase conservation of forests globally and will make
the company a leader for sustainably produced tissue products. Greenpeace,
which worked with Kimberly-Clark on its revised standards, announced that it
will end its "Kleercut" campaign, which focused on the company and its brands.
"We are committed to using environmentally responsible wood fiber and
today's announcement enhances our industry-leading practices in this area,"
said Suhas Apte, Kimberly-Clark Vice President of Environment, Energy, Safety,
Quality and Sustainability. "It is our belief that certified primary wood
fiber and recycled fiber can both be used in an environmentally responsible
way and can provide the product performance that customers and consumers
expect from our well-known tissue brands. We commend Greenpeace for helping us
develop more sustainable standards."
Kimberly-Clark has set a goal of obtaining 100 percent of the company's
wood fiber for tissue products, including the Kleenex brand, from
environmentally responsible sources. The revised standards will enhance the
protection of Endangered Forests and increase the use of both Forest
Stewardship Council (FSC) certified fiber and recycled fiber. By the end of
2011, Kimberly-Clark will ensure that 40 percent of its North American tissue
fiber is either recycled or FSC certified - a 71 percent increase from 2007
levels that represents 600,000 tonnes of fiber.
"Today, ancient forests like the Boreal Forest have won," said Richard
Brooks, Greenpeace Canada Forest Campaign Coordinator. "This new relationship
between Kimberly-Clark and Greenpeace will promote forest conservation,
responsible forest management, and recycled fiber as far and wide as
Also by the end of 2011, Kimberly-Clark will eliminate the purchase of
any fiber from the Canadian Boreal Forest that is not FSC certified. This
forest is North America's largest old growth forest, providing habitat for
threatened wildlife such as woodland caribou and a sanctuary for more than one
billion migratory birds. It is also the largest terrestrial storehouse of
carbon on the planet, storing the equivalent of 27 years worth of global
greenhouse gas emissions.
Furthermore, the revised standards reinforce Kimberly-Clark's
long-standing ban on use of wood fiber from illegal sources; adds a preference
for post-consumer recycled fiber; and supports expansion of recycling
initiatives and the identification, mapping and protection of areas that have
the potential to be designated as Endangered or High Conservation Value
"These revised standards are proof that when responsible companies and
Greenpeace come together, the results can be good for business and great for
the planet," said Scott Paul, Greenpeace USA Forest Campaign Director.
"Kimberly-Clark's efforts are a challenge to its competitors. I hope other
companies pay close attention."
Kimberly-Clark and its well-known global brands are an indispensable part
of life for people in more than 150 countries. Every day, 1.3 billion people -
nearly a quarter of the world's population - trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries.
To keep up with the latest K-C news and to learn more about the company's
137-year history of innovation, visit www.kimberly-clark.com .
Greenpeace is the leading independent campaigning organization that uses
peaceful direct action and creative communication to expose global
environmental problems and to promote solutions that are essential to a green
and peaceful future.
Notes to the Editor:
1. The full text of Kimberly-Clark's new fiber sourcing policy can be
found at www.kcc.com
2. The Forest Stewardship Council third party certifies that forests are
responsibly managed. Certified products bear the FSC logo and can be
traced back to specific forest areas. For more information, please
3. As a result of Kimberly-Clark's announcement, Greenpeace will end its
"Kleercut" campaign and update its website to publicly recognize
Kimberly-Clark's positive actions. More information can be found at
4. Photos are available at: www.greenpeace.ca/kimberley-clark
5. B-roll is available at:
http://usaphoto.greenpeace.org/forests_broadcast_access (B-roll is
hi-res, right click the link to download.)
6. A backgrounder is at:
7. Highlights of the new fiber sourcing policy are at:
8. Campaign facts are at:
For further information:
For further information: Kay Jackson, Kimberly-Clark Corporation, (817)
658-3004 (cell), Kay.firstname.lastname@example.org; Richard Brooks (in Washington),
Greenpeace Canada, Forest Campaign, (416) 573-7209 (cell); Daniel Kessler,
Greenpeace USA, Communications, (510) 761-5455; Brian Blomme, Greenpeace
Canada, Communications Coordinator, (416) 930-9055 (cell)