Kimberly-Clark Introduces Cottonelle Brand Products for Sensitive Skin

    Improved Cottonelle Aloe & E Toilet Paper and New SoothingClean Flushable
    Moist Wipes Provide  Extra Gentle Care 'Down There'

    DALLAS, Aug. 18 /CNW/ -- A recent consumer survey(*) found 62 percent of
the adult population claims to have sensitive skin on some parts of their
bodies.  But while they go to great lengths to take care of skin on their
faces, elbows, legs and feet, many people often overlook the sensitive skin on
their bottoms.

    Believing sensitive skin care has no boundaries, Kimberly-Clark
Corporation  (NYSE:   KMB) is introducing improved Cottonelle Aloe & E toilet
paper and new Cottonelle SoothingClean flushable moist wipes.  These extra
gentle products offer a combined solution that help make it easy for consumers
to care for sensitive skin in their most sensitive spots.

    "Sensitive skin is a big concern for many consumers. Some 67 percent of
women claim to have sensitive skin, and 40 percent of adult consumers report
'minor skin irritation down there'," said Courtney De Salvatore, Brand
Manager.  "Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean
flushable moist wipes help make caring for sensitive skin on bottoms an easy
part of users' daily personal care routine."

    Cottonelle Aloe & E toilet paper has been improved as a gentle, gliding,
silkier, softer bath tissue that is even more comfortable to use than the
prior Aloe & E tissue. Cottonelle SoothingClean flushable moist wipes are new
to the market and are dermatologist tested.  The product is alcohol free,
enriched with Aloe & E, gentle enough for everyday use, and breaks up after

    To help educate consumers about sensitive skin care - in a gentle, cheeky
way - the Cottonelle brand has established the Cottonelle Institute of
Sensitive Skincare online at   The informational
Web site, hosted by the iconic Cottonelle puppy, helps visitors discover their
individual sensitive skin types - and how to care for them - through
interactive labs, tips and activities.

    Cottonelle  Aloe & E toilet paper and Cottonelle SoothingClean flushable
moist wipes are available in retail outlets across North America.

    About Cottonelle Brand
    The Cottonelle brand provides innovative, superior comfort solutions for
perineal personal care. Cottonelle toilet paper is available in three forms:
Cottonelle Ultra toilet paper, Cottonelle Aloe & E toilet paper, and
Cottonelle Premium toilet paper. To help people feel cleaner and fresher than
with toilet paper alone, Cottonelle offers Cottonelle Fresh flushable moist
wipes, Cottonelle for Kids flushable moist wipes, and new Cottonelle
SoothingClean flushable moist wipes enriched with Aloe & E. For the latest
product information, visit

    About Kimberly-Clark
    Kimberly-Clark and its well-known global brands are an indispensable part
of life for people in more than 150 countries.  Every day, 1.3 billion
people--nearly a quarter of the world's population--trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being.  With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80
countries.  To keep up with the latest K-C news and to learn more about the
company's 137-year history of innovation, visit

    (*) MSW Research Omnibus Survey 2009


For further information:

For further information: Media, Joey Mooring of Kimberly-Clark
Corporation, +1-972-281-1443,; or George McGrath,
+1-212-354-5588,, for Kimberly-Clark Corporation,
or Investors, Paul Alexander, +1-972-271-1440,,  of
Kimberly-Clark Corporation Web Site:       

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