Kimberly-Clark Focuses on Importance of Innovation, Marketing, Customer Development at Annual Meeting

    DALLAS, April 26 /CNW/ -- At Kimberly-Clark's (NYSE:   KMB) annual meeting
today, Chairman and CEO Thomas J. Falk described how the company is further
improving three capabilities -- innovation, marketing and customer development
-- that are critical to its growth plans.
    In voting matters at the meeting, K-C stockholders re-elected three
directors to three-year terms expiring in 2010.  Directors who were re-elected
are James M. Jenness, Chairman of the Board, Kellogg Company; Linda Johnson
Rice, President and Chief Executive Officer, Johnson Publishing Company, Inc.;
and Marc J. Shapiro, retired Vice Chairman, J.P. Morgan Chase & Co.
    Two directors had previously announced their intention not to stand for
re-election when their current terms expired.  Pastora San Juan Cafferty,
Professor Emerita, University of Chicago, and Claudio X. Gonzalez, Chairman of
the Board, Kimberly-Clark de Mexico, S.A.B. de C.V., completed their service
as directors effective with today's annual meeting.  Each served as a
Kimberly-Clark director for more than 30 years.
    Shareholders approved management proposals to select Deloitte & Touche
LLP as the independent registered public accounting firm for Kimberly-Clark
and to amend the company's Certificate of Incorporation to elect each director
annually as the current director's term expires.  Last September, Kimberly-
Clark's board voted to recommend that shareholders approve amendments that
would eliminate the company's classified board structure.
    Shareholders also approved a shareholder proposal regarding supermajority
voting.  They defeated other shareholder proposals calling for adoption of
global human rights standards based on International Labor Conventions and
requesting K-C to prepare a report assessing the feasibility of phasing out
the use of non-FSC certified fiber within 10 years.  K-C, in fact,
commissioned an FSC feasibility study late last year.  The report concluded
that it should be possible for the company to increase its use of FSC-
certified fiber during the next 10 years, but not to rely exclusively on it.

    Good Progress with Innovation
    Falk told shareholders today that insights into the wants and needs of
customers, shoppers and users continue to drive everything the company does.
He cited the launch of two new products, Huggies Supreme Gentle Care and
Huggies Supreme Natural Fit diapers, which address the No. 1 priority of many
moms -- their baby's comfort.  These innovative products, launched
simultaneously in North America and Europe in the third quarter last year,
increased volume and market share for K-C's diaper business in both

    Enhancing Marketing Capabilities
    In the marketing arena, K-C is focused on taking performance to the next
level, capitalizing on the strong emotional connections between the company's
powerful brands and consumers.  Falk said that, under K-C's new marketing
organization, the company expects to maximize its global and enterprise-wide
opportunities, capture and leverage insights that drive growth, identify and
adopt best practices, and continue to develop great talent.

    Connecting With Customers
    Kimberly-Clark has implemented a series of initiatives to further
strengthen its relationships with customers and better position K-C as their
"indispensable partner," Falk noted.  The company, for example, is hosting
innovation summits with leading U.S. and European retailers to gain early
support for new products and create mutually beneficial business plans.  Other
initiatives include collaborating with customers to take costs out of the
supply chain and to use such proprietary technology as K-C's virtual store
tool to explore new store concepts, shelf sets and fixture designs.
    "Since we introduced our Global Business Plan in mid-2003, we have been
putting the right pieces in place to generate sustainable top- and bottom-line
growth," Falk said.  "An important part of that plan is to build on the
company's strong heritage in innovation, marketing and customer development,
and we are making excellent progress."

    About Kimberly-Clark
    Kimberly-Clark and its well-known global brands are an indispensable part
of life for people in more than 150 countries.  Everyday, 1.3 billion people
-- nearly a quarter of the world's population -- trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being.  With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-
Clark holds No. 1 or No. 2 share positions in more than 80 countries.  To keep
up with the latest K-C news and to learn more about the company's 135-year
history of innovation, visit .

    Certain matters contained in this news release concerning the business
outlook, including new product introductions, cost savings and acquisitions,
anticipated costs and benefits related to the competitive improvement
initiatives, anticipated financial and operating results, strategies,
contingencies and anticipated transactions of the company constitute forward-
looking statements and are based upon management's expectations and beliefs
concerning future events impacting the company.  There can be no assurance
that these future events will occur as anticipated or that the company's
results will be as estimated.  For a description of certain factors that could
cause the company's future results to differ materially from those expressed
in any such forward-looking statements, see Part I, Item 1A of the company's
Annual Report on Form 10-K for the year ended December 31, 2006 entitled "Risk

For further information:

For further information: media, Dave Dickson, +1-972-281-1481, or , or investors, Mike Masseth, +1-972-281-1478, or , both of Kimberly-Clark Corporation Web Site:

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