DALLAS, April 14 /CNW/ -- According to industry surveys focusing on
'green' household products usage, as many as 86 percent of consumers have
expressed an interest, with 41 percent saying they are very interested in
using 'green' products at home.
To help these consumers take that 'green' step at home, Kimberly-Clark
Corporation announced today the nationwide availability of Scott Naturals - a
family of bath tissue, towels, napkins and flushable wipes products that
deliver quality, performance and environmental benefits, at a good value.
"The Scott brand has a proud heritage of responding to consumer trends by
launching exciting innovations like the first bath tissue on a roll or new
categories like paper towels," said Erik Seidel, Scott Brand director. "The
nationwide launch of the Scott Naturals line-up continues that tradition by
responding to consumer trends around usage of environmentally-friendly
Seidel continues by pointing out that the Scott Naturals bath tissue,
towels and napkins include a sensible blend of recycled and virgin fiber to
ensure the quality and performance that consumers expect from the Scott brand.
The bath tissue includes 40 percent recycled fiber, towels 60 percent and
napkins 80 percent. Scott Naturals flushable wipes are made with 100 percent
of fibers derived from sustainable resources and natural Aloe Vera to leave
consumers feeling fresh and clean.
Delivering Quality & Environmental Benefits
Scott Naturals bath tissue features 2-ply softness that consumers expect
from branded bath tissue, and outperforms 100 percent recycled fiber bath
tissue products. The Scott Naturals towels, with fast-absorbing ridges, soak
up spills like other branded paper towels and outperform 100 percent recycled
fiber paper towels products. The flushable wipes are free and clear of dye,
contain no alcohol and break-up after flushing like dry bath tissue.
Additionally, Scott Naturals products offer environmental benefits that
make these solutions a smart choice for consumers. Scott Naturals bath tissue
and towels are available in long-lasting rolls that minimize packaging
materials and shipping impacts, while providing consumers with the
long-lasting value they expect from the trusted Scott brand. Scott Naturals
towels offer Choose-A-Size sheets that help eliminate waste by allowing
consumers to select the right amount to clean-up spills. Finally, the bath
tissue and towels' outer packaging is made from 20 percent post-consumer
recycled plastic, and the cardboard cores are made from 100 percent recycled
"Scott Naturals products enable consumers to turn over a new leaf and
take a 'green' step at home with quality products that perform comparably to
branded products and outperform 100 percent recycled fiber products," said
Scott Naturals - It's Green Done Right!
While consumers are expressing an interest in using 'green' household
products, many of them currently believe they will have to sacrifice quality
and pay more for these products. The Scott Naturals products address this
concern by offering solutions that deliver value along with environmental
"Consumers shouldn't have to sacrifice quality or pay more to feel good
about helping the environment," said Seidel. "Scott Naturals products make it
easy for consumers to take a 'green' step without sacrificing quality or
paying a premium price."
To support the nationwide roll-out of these products, Scott Naturals
branded products will be sponsoring a series of informative video segments
that offer affordable, environmentally-focused, home improvement ideas and
recycling tips, hosted by Kahi Lee, interior designer on the HGTV's Design on
a Dime program. The segments can be seen on the Scott Common Sense Web site
and other online video networks. In addition, the brand will sponsor the
national Clean Air Green Tour, an interactive bus tour that will share 'green'
living tips across 40 states, as well as offering practical household
environmental ideas on the brand's Web site at
www.scottcommonsense.com/naturals, and other online venues.
Beginning in mid-April, the Scott Naturals products will be available at
major North American retail locations.
Kimberly-Clark and its well known global brands are an indispensable part
of life for people in more than 150 countries. Every day, 1.3 billion people
- nearly a quarter of the world's population - trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80
countries. To keep up with the latest K-C news and to learn more about the
company's 137-year history of innovation, visit www.kimberly-clark.com.
For further information:
For further information: Media, Joey Mooring, +1-972-281-1443,
email@example.com, or Investors, Mike Masseth, +1-972-281-1478,
firstname.lastname@example.org, both of Kimberly-Clark Corporation Web Site: