Kids & Company Launches Pioneering Eldercare Program

    Progressive Ontario employers offer assistance to employees with new
    work-life service

    TORONTO, Sept. 17 /CNW/ - Kids & Company, a leading provider of corporate
child care and other work-life services, will launch a pioneering new
eldercare program in Ontario. The program will officially launch at a
lunchtime Eldercare forum and information session on Tuesday, September 18th.
Eldercare expert Maureen Osis, along with Victoria Sopik, Kids & Company and
Stephanie Myers, First Health Care, will be on-hand to speak about eldercare
trends and how progressive companies are addressing employees need for
assistance as they care for aging parents.

    SPEAKERS:    Maureen Osis, renowned eldercare expert and author of Aging
                 Parent: Arriving at Shared Solutions for Housing, Health &
                 Victoria Sopik, President and CEO, Kids & Company
                 Stephanie Myers, Director of Marketing, First Health Care

    WHAT:        Starting in the next month, several Kids & Company corporate
                 clients, including RBC, Deloitte and Cassels Brock &
                 Blackwell, will add temporary back-up eldercare to their
                 suite of employee benefits.

                 Victoria Sopik, Maureen Osis and Stephanie Myers will be on-
                 hand at the Toronto Board of Trade to officially launch the
                 program and speak about eldercare trends and how progressive
                 companies are addressing employees need for assistance as
                 they care for aging parents.

                 Delivered in partnership with First Health Care, the
                 eldercare program provides Ontario-based employees from
                 participating companies with access to 24-hour back-up care
                 for aging parents if their regular arrangement falls through
                 or if they find themselves in need of short-term care.
                 Whether they are caring for a parent who has had a stroke,
                 is recovering from an operation or simply needs assistance
                 to live independently at home, the program allows employees
                 to book anywhere from three to 24 hours of high-quality care
                 in the home of their parent, nursing home or hospital.

    WHEN:        Tuesday, Sept. 18, 2007
                 Start: 11:30 a.m. (lunch will be served)
                 Speakers start at Noon

    WHERE:       The Toronto Board of Trade
                 1 First Canadian Place, Adelaide Street Entrance
                 West Ballroom (4th floor)

    About Kids & Company

    Kids & Company, Canada's leading provider of flexible child care and
innovative work-life solutions, works with progressive Canadian companies to
help employees to better manage their personal lives so they can be fully
engaged at work. By partnering with Kids & Company, top-tier companies in the
legal, financial and insurance sectors, are able to add child care assistance,
such as guaranteed full-time, part-time and emergency backup child care as
well as other work-life balance services, to their suite of benefits.
Established in 2002 by Victoria Sopik, president and mother of eight, Kids &
Company now has 20 child care centres across Canada. For more information,

For further information:

For further information: Melanie Rockliff, Louise Armstrong, Palette
Public Relations, (416) 703-9859 x 14, 12,,

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