Kia Magentis Eco Minder Feature Saves Fuel

    All newly redesigned 2009 Magentis passenger vehicles will come standard
    with this feature

    MISSISSAUGA, ON, Jan. 12 /CNW/ - Assisting customers with saving fuel and
money, Kia Canada is incorporating an "Eco Minder" indicator light as standard
equipment on all 2009 Kia Magentis vehicles with automatic transmissions.
Integrated into the dash inside the speedometer ring, the green "ECO" light
illuminates when the driver has reached optimum fuel efficiency.
    "Fuel efficiency is of paramount concern to our customers, by providing
this simple technology to all our Magentis vehicles we are doing what we can
help provide an extra measure of fuel savings to our already economical
mid-size sedan," said Brian Kim, National Manager Product Planning.
    By constantly monitoring engine and vehicle speed, and driver input, the
Eco Minder system informs the driver that the vehicle has reached optimal fuel
efficiency at that moment and for those conditions. Based on Kia internal
research, a driver can improve City economy by 6.9% and by 13% Highway with
the 2.4 litre four cylinder engine, and by 5.2% City and 11.5% Highway with
the 2.7 litre six cylinder engine.

    Kia Canada Inc. ( - is a subsidiary of Kia Motors
Corporation (KMC) in Korea. Founded in Canada in 1999, Kia Canada Inc. sells
and services high quality class leading vehicles like the Rondo and Spectra
through a network of 151 dealers nationwide. Kia Canada Inc. employs
approximately 130 people in its Mississauga, Ontario headquarters and four
regional offices across Canada.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Kia Motors Media Contact: Sixto Fernandez,
Public Relations Manager, e-mail:

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