KIA CANADA INC. DEBUTS UVO IN-CAR INFOTAINMENT TECHNOLOGY POWERED BY MICROSOFT®.

  • Kia UVO, short for "Your Voice" is a breakthrough user interface providing simple and quick access to vehicle's multimedia and infotainment systems
  • UVO is the first in-vehicle solution to integrate full Microsoft®1intelligent speech engine technology in both French and English

MONTREAL, Jan. 13 /CNW/ - Kia Canada Inc. today unveiled an innovative and intelligent in-car communications and entertainment system, "UVO powered by Microsoft®," to be available in select Kia vehicles starting this spring. UVO provides consumer friendly voice- and touch-activated experiences for simple management of music files and hands-free mobile phone operation. Co-developed with Microsoft® and based on Windows Embedded Auto software, UVO is an easy-to-use, hands-free solution that allows drivers and passengers to answer and place phone calls, access music from a variety of media sources and create custom music experiences.

Understanding drivers want and need intuitive controls, Kia Motors and Microsoft® designed UVO to enable a new level of voice recognition through Microsoft® speech technology. UVO users will be able to access media content and connect with people through simple, quick voice commands without having to navigate through menus. By supporting complex grammar, UVO needs only short voice commands to connect drivers and passengers with their desired functions. An interactive system, UVO responds to inquiries such as "What's playing?" and provides audible answers and related functions, helping to keep drivers' eyes safely focused on the road ahead of them.

"This new and exciting world-class UVO technology powered by Microsoft® provides an entire new level of driving experience and comfort for our customers in Canada" said Robert Staffieri, Director of Marketing, Kia Canada Inc. "The Kia brand has grown exceptionally well in the last two years through great design and technologies and now UVO adds another element to our commitment to both safety and comfort."

UVO also brings advancements to in-car technology through an immersive user experience. The interface features a 4.3-inch, full-color display that provides detailed information on media content, phonebook data and vehicle information, and the screen also doubles as a rear-view camera when the shifter is put in reverse. UVO is an open platform that seamlessly integrates with a wide variety of mobile phones, music players and other devices, making it easy for drivers to quickly pair devices.

Based on the award-winning Windows Embedded Auto platform, UVO can be updated easily as new consumer devices continue to be introduced to the market. UVO will debut this spring in the all-new 2011 Kia Sportage CUV and the all-new 2011 Kia Optima mid-size sedan and will be extended to additional Kia vehicles as part of the brand's technological evolution. Kia Sorento, Soul, Forte and Forte KOUP already come standard and at no extra cost with Bluetooth®2 wireless technology connectivity, iPod®3/MP3/USB connectivity, and a three-month SIRIUS®4 satellite radio subscription.

Key Features of UVO powered by Microsoft:
Advanced Speech Recognition: Intelligent Microsoft® speech technology is trained to the system operator's voice, creating a personal profile and allowing for up to two different voice profiles in various languages. Support for large grammar commands and faster response time means the content is delivered when you ask for it. Kia Motors' UVO system is the first in-vehicle solution to integrate full Microsoft® speech engine technology.

Natural Interface Advancements: A full-color, easy-to-use in-dash monitor allows occupants to quickly scroll through media and mobile device content through intuitive voice and touch-screen commands.

Custom Media Experiences with MyMusic: UVO's "Jukebox" function features a 1GB hard drive for media storage, allowing users to rip music from CDs or an MP3 player into personal MyMusic folders and store up to 250 songs sorted by title and/or artist - all through voice commands. The system can shuffle through an MP3 player or AM/FM and SIRIUS® radio stations and instantly identify what's playing all through simple voice commands.

Rear Backup Camera: When the vehicle is put in reverse, a built-in rear backup camera uses UVO's in-dash display to provide clearer images of the environment behind the car assisting the driver to identify certain objects that otherwise may be difficult to see.

Kia Canada in 2011

Kia Motors is in the second year of a dramatic, design-led transformation, which has been delivering world-class design, technology and including all-new powertrains and safety which has significantly contributed to a record sales year in 2010 including the third fastest growing automotive company in Canada. 2011 is a pivotal year for Kia Canada including four new launches and all-new powertrains in addition to the current breadth of its product portfolio. Kia Canada's current industry-leading sales streak of 24 consecutive months of sales growth momentum, increased market share will be extended including brand elevation fuelled by continued design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft® infotainment system. Commencing with the launch of the all-new 2011 Kia Sportage SX CUV and all-new 2011 Kia Optima mid-size sedan available in the spring of 2011, these vehicles and the entire product portfolio will continue to resonate with Canadians.

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Kia Canada Inc. (www.kia.ca) -- a maker of quality vehicles for the young-at-heart -- is a subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells and services high quality class leading vehicles like the Soul, Forte and Sorento through a network of 170 dealers nationwide. Kia Canada Inc. employs 140 people in its Mississauga, Ontario headquarters and four regional offices across Canada. Kia Motors Corporation continues to showcase the company's global commitment to surpassing customer expectations through continuous automotive innovation.

1 Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

2 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Kia is under license. A BLUETOOTH® Wireless Technology-enabled cell phone is required to use BLUETOOTH® wireless technology.

3 Optional Kia accessory cable required for iPod® mobile digital device connectivity. Cable and iPod® sold separately. iPod® is a registered trademark of Apple Inc

4 SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately after 3-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com.

SOURCE KIA Canada Inc.

For further information:

Kia Canada Inc. Media Contacts:
Jack Sulymka
Public Relations Manager
(O): 905.755.6266
(C): 905.301.6207
e-mail:jsulymka@kia.ca

Cathy Laroche
PR and Marketing Coordinator
(C): 819.350.3463
e-mail: claroche@kia.ca

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