KIA Canada announces the pricing and specifications of the all - new 2010 KIA Forte

    MISSISSAUGA, ON, April 13 /CNW/ - On the heels of record March sales, KIA
Canada Inc. today announced the pricing and specifications of the all-new 2010
KIA Forte compact sedan. The 2010 Forte was developed under the leadership of
world acclaimed designer Peter Schreyer and represents the first step in KIA's
exciting brand evolution.
    "With its sleek lines and powerful design cues the Forte Sedan is a
stunning example of KIA's new design language," said Maria Soklis, Senior
Director of Operations, at KIA Canada." "The Forte also embodies KIA's
commitment to design vehicles that offer consumers outstanding quality and
value." The 2010 KIA Forte will go on sale in Canada at the end of April 2009.
The Forte LX will carry a starting price of $15,695, while the Forte EX will
be available at $17,995. The Forte SX equipped with KIA's 2.4L engine, starts
at $20,995.

    Style in Motion

    Sporting stylish and aggressive design cues, the new Forte firmly
establishes itself as a strong contender in its segment. With a bold look set
apart by crisp lines, swept-back headlamps and a sleek profile, Forte exudes a
confident stance that conveys motion both while cruising the highway and
parked in the driveway. Available in three trim levels (LX, EX and SX), Forte
offers a sleek, sophisticated design. The sportier SX trim offers a more
athletic profile with 17-inch alloy wheels paired with P215/45R17-sized
premium tires and sport tuned suspension.

    Smooth and Comfortable Ride

    With a wheelbase of 2650 mm, an overall length of 4530 mm, an overall
width of 1775 mm and overall height of 1460 mm, Forte offers one of the
roomiest interiors in its class with seating for up to five passengers. The
KIA-engineered body achieves high torsional stiffness giving Forte better
handling, smoother ride quality and greater refinement than its competitors,
with a specially tuned suspension adjusted perfectly for responsive handling
on curvy roads. Additional refinements are fitted throughout Forte to help
ensure a comfortable ride with good noise, vibration and harshness (NVH)
reduction qualities.
    Built on a front-wheel-drive unibody frame, Forte utilizes an independent
front suspension with MacPherson struts and a stabilizer bar and a torsion
beam rear suspension with struts and coil springs. This combination helps
provide the optimal balance of handling and comfort. An
engine-speed-sensitive, power-assisted rack-and-pinion steering system adds
the finishing touch for precise handling by providing the most advantageous
amount of assist for varying road conditions. In keeping with the sporty
essence of the SX model line, a sport-tuned suspension gives the chassis a
firmer feel and responsiveness resulting in a sportier and more spirited ride.
The SX model also features larger front brakes for improved stopping

    Attractive and Practical Interior

    Forte boasts a class-leading(1) 2740 Litres of passenger volume, while
driver and passengers have an impressive 1015 mm of headroom and 1100 mm of
legroom in the front seats and 955 mm of headroom and 890 mm of legroom in the
rear seats. Forte's trunk also offers an impressive 415 Litres of cargo space,
one of the largest in its class, perfect for luggage for weekend getaways.
    Capitalizing on its spacious interior, Forte pampers its riders with a
host of interior features, starting with comfortable, nicely appointed full
cloth seats. A six-way adjustable driver's seat, tilt steering column,
voice-activated and hands-free Bluetooth function, audio remote control on
steering wheel, Power windows/door locks/heated outside mirrors, and dual
12-volt power outlets in the center console are driver- and
passenger-conscious luxuries standard on every vehicle.
    EX models offer a number of additional standard luxurious touches such
as: heated front seats, remote keyless entry, air conditioning, cruise
controls, windshield wiper deicer, telescopic steering wheel, outside mirror
with integrated turn signal, 16-inch alloy wheels. SX model adds additional
standard equipment such as power sunroof, leather-trimmed seats/steering
wheel/gearshift knob, 17-inch alloy wheels, automatic climate control,
supervision instrument cluster, trip computer, fog lights, alloy sport pedals,
and metallic interior trims.

    Peppy Performance

    Forte LX and EX are powered by a 2.0-liter DOHC four-cylinder engine,
producing 156 horsepower and 144 pound-feet of torque, that features
Continuously Variable Valve Timing (CVVT) and multi-port electronic fuel
injection, both of which provide for greater performance and fuel economy. The
SX features an upgraded 2.4-liter inline four-cylinder engine, also with CVVT,
which delivers 173 horsepower - more than the most powerful versions of the
Toyota Corolla(1) or even the 2010 Mazda3.
    Two transmission options are offered for the 2010 Forte: a standard
five-speed manual transmission or an optional electronically controlled
four-speed automatic transmission with Steptronic (LX and EX models). The SX
model features a standard six-speed manual transmission and an optional
five-speed automatic transmission with Steptronic.

    Music that Moves

    All Forte models are equipped with a standard AM/FM/CD/MP3 audio system
outfitted with steering wheel mounted audio controls, an auxiliary audio input
jack and USB port for connecting personal MP3 players. All Forte models also
come standard with Bluetooth(R) connectivity enabling hands-free operation for
compatible cell phones. For true audiophiles, the EX and SX packages also add
a standard six speaker surround audio system while SX models are outfitted
with SIRIUS Satellite Radio capabilities with three months complimentary

    Standard KIA Motors Safety

    All Forte models offer a class-leading level of standard safety equipment,
with features such as active front headrests, dual front airbags, front
seat-mounted and side curtain airbags, four-wheel disc brakes with an antilock
brake system (ABS). Forte EX and SX models in addition include standard safety
equipment such as electronic stability control (ESC) and traction control

    Industry-Leading Warranty

    Like all KIA models, Forte is covered by a comprehensive warranty program,
which offers outstanding consumer protection. Included in this program are a
5-year or 100,000 km limited powertrain warranty, a five-year or 100,000 km
limited basic warranty, and a five-year or unlimited km anti-perforation
warranty. A five-year/100,000 km roadside assistance plan is also part of the
comprehensive coverage program.

    Award Winning Product Line-Up

    The Forte will compliment KIA's award winning line up which includes
vehicles like the Rio and Spectra, just named to the "Most
Fuel-Efficient Cars for the Buck" List. In addition to receiving this
accolade, the Spectra is cited in the MSN Autos Editors' Pick List for "Top 10
Cars for Less Than $15,000" in the United States. The all new 2010 Soul, which
debuted to 708 sales in March, gave a further boost KIA's product line as the
proud recipient of a prestigious "red dot" Design Award. The Soul is the first
Korean car ever to win this international product design award.

    (1) Based on information available for 2009MY models

    (2) Customers must renew SIRIUS subscription after trial period if they
        wish to retain service

    Kia Canada Inc. ( - is a subsidiary of Kia Motors
Corporation (KMC) in Korea. Founded in Canada in 1999, Kia Canada Inc. sells
and services high quality class leading vehicles like the Rondo and Spectra
through a network of 155 dealers nationwide. Kia Canada Inc. employs 134
people in its Mississauga, Ontario headquarters and four regional offices
across Canada.

    Kia Motors Corporation ( -- a maker of quality vehicles for
the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer
of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to
become one of the world's premier automotive brands. Nearly 1.5 million
vehicles a year are produced in 13 manufacturing and assembly operations in
eight countries which are then sold and serviced through a network of
distributors and dealers covering 172 countries. Kia today has over 40,000
employees worldwide and annual revenues of over US$14.5 billion. It is the
major sponsor of the Australian Open and an official automotive partner of
FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP
partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to
Surprise" -- represents the company's global commitment to surpassing customer
expectations through continuous automotive innovation.

For further information:

For further information: Kia Canada Inc. Media Contact: Shelley Tavener,
Public Relations Manager, Tel: (905) 755-6351, E-mail:

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