KFC Canada teams up with the Buffalo Bills in Toronto

    The 'KFC Big Bills Fill' offers customers 125 chances to experience NFL

    TORONTO, Oct. 23 /CNW/ - The Bills Toronto Series today announced a
sponsorship agreement that designates KFC Canada as an official sponsor. The
agreement runs through the 2010 National Football League season and applies to
the more than 100 KFC quick service restaurants in the Greater Toronto Area -
all of which will be offering the exclusive KFC Big Bills Fill meal.
    Over the next four weeks customers at participating restaurants who
purchase the KFC Big Bills Fill - a meal consisting of the Big Crunch Premium
Chicken Sandwich, one piece of Original Recipe Chicken, fries, salad and a 32
oz drink created specifically for the Bills Toronto Series - will have a
chance to win one of 125 pairs of tickets to see the Buffalo Bills battle
division rivals the Miami Dolphins December 7, 2008 at Rogers Centre in
    "Partnering with the Bills Toronto Series provides KFC Canada with an
excellent way to connect with customers, especially the key target of males
under 30 who are passionate about NFL football," said Steve Langford,
President of Priszm Income Fund, which is one of the world's largest KFC
franchisees. "The KFC Big Bills Fill is an eat-big win-big proposition. Not
only will it offer our customers a very satisfying meal, but also provide them
the chance to be a part of history when the NFL plays a regular season game in
Canada for the first time ever. "
    The KFC Big Bills Fill program will be supported with in-restaurant and
menu-board signage featuring the Bills Toronto Series logo. Customers
purchasing the meal will receive a PIN number that will allow them to enter at
www.KFC.ca for a chance to win one of 125 pairs of Bills Dolphins tickets.
Beginning on November 28, 2008, the KFC Big Bills Fill program will also offer
customers the chance to win coveted tickets to Super Bowl XLIV in Miami,
Florida in 2010 through KFC's partnership with Pepsi Canada.
    As part of the sponsorship agreement KFC Canada also receives Video and
LED Ribbon Board advertising spots at Rogers Centre for Bills Toronto Series
games through 2010.

    About the Bills Toronto Series

    The Bills Toronto Series includes NFL Buffalo Bills regular season games
(2008-2012) and preseason games in 2008, 2010 and 2012 to be played at Rogers
Centre in Toronto. On December 7, with the 2008 NFL season reaching its
culmination, the Bills will face division rival Miami at Rogers Centre. The
game will be the first NFL regular-season game ever played in Canada. The
Bills Toronto Series concept received the endorsement of several key NFL
committees and was then approved unanimously by the NFL owners prior to Super
Bowl XLII in Arizona. Ticket information is available at
www.billsintoronto.com. The Bills Toronto Series is a proud and enthusiastic
supporter of amateur football across Ontario. On December 3, 2008, five
provincial high school football championship games, called the OFSAA Bills
Toronto Series Football Bowls, will be played at Rogers Centre in Toronto.

    About Priszm Income Fund

    Priszm Income Fund (TSX: QSR.UN) holds approximately a 60 per cent
interest in Priszm Limited Partnership, which owns and operates 459 quick
service restaurants in seven provinces across Canada. The KFC, Taco Bell and
Pizza Hut restaurants under Priszm serve 1.5 million customers a week and
employ more than 9,000 people. Currently, 101 locations are multi-branded,
combining two or more of the Fund's restaurant concepts. To find out more
about Priszm Income Fund (TSX: QSR.UN), visit our website at www.priszm.com.

    About KFC Canada

    KFC Canada represents the Canadian KFC system, which includes 771
quick-service restaurants across Canada. KFC Canada specializes in Colonel
Harland Sanders' Original Recipe Chicken - the world's most popular chicken -
home-style sides, freshly made chicken sandwiches, delicious chicken strips,
crispy chicken salads and fresh green salads. By early 2007, KFC Canada had
converted to a trans fat free cooking oil and many menu items now have zero
grams of trans fat.
    To find out more about KFC Canada, please visit our website at

For further information:

For further information: Bills Toronto Series media relations, Brian
Findlay, (416) 802-4062, bfindlay@gotoguys.net; Priszm Income Fund media
relations, (416) 203-6666, ext. 234, priszm@wilcoxgroup.com

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