Kéroul launches AccessiB-The open road 2007-2008 - The ideal tourist guide for travellers with restricted physical ability

    MONTREAL, June 6 /CNW Telbec/ - Building on the success of the first
edition of its guide AccessiB-The Open Road, Kéroul is proud to offer its
2007-2008 edition.
    This priceless travel tool is designed for persons with restricted
physical ability who want to enjoy pleasant, stimulating, and safe trips in
Québec. The new guide has three outstanding new features. It introduces a new
region, the Outaouais; it presents new accessible establishments and
attractions; and it offers thematic get-aways carefully designed by Kéroul.
These new features help to make the guide an even more indispensable resource
for accessible tourism.
    AccessiB-The Open Road, also vaunts the charms of five other Québec
tourist regions: Montréal, Montérégie, the Eastern Townships,
Chaudière-Appalaches, and Québec City. The infrastructures of all the tourist
and cultural establishments featured in the guide are adapted and correspond
to hospitality and accessibility criteria determined by Kéroul. Their
personnel have also been schooled by Kéroul to welcome and serve the disabled
and elderly in a manner specifically tailored to their special needs.

    Mr. André Leclerc, CEO of Kéroul, expressed his satisfaction with the
    objectives set by AccessiB-The Open Road: "I am very proud with the
    launch of this second edition of the guide. It will allow disabled
    travellers to enjoy the hospitality of accessible establishments whose
    owners have made the effort to adapt their infrastructures and train
    their personnel. Here's to a great tourist season for all you users of
    AccessiB-The Open Road!" he concluded.

    Kéroul could not have produced this improved edition of AccessiB-The Open
Road without the unwavering contribution of its partners: Canada Economic
Development for Québec Regions; the ministère du Tourisme du Québec,
Loto-Québec, the Office des personnes handicapées du Québec, the Office du
tourisme de Québec, Parks Canada, Tourisme Montréal and Tourisme
    "I am very pleased with this new edition of the AccessiB guide. It
testifies to a firm commitment to making Québec's tourist attractions
accessible to everyone. I hope it will make it easier for all those looking to
plan a pleasant holiday in any of Québec's magnificent regions," said Raymond
Bachand, Minister of Economic Development, Innovation, and Export Trade, and
Minister of Tourism.
    From March 26 until August 27, Kéroul, in partnership with Ministère du
Tourisme, is running its first-ever advertising campaign in specialized
magazines outside Québec to encourage more physically challenged Canadians and
Americans to choose Québec as a holiday destination and help them better plan
their stay.
    We invite you to consult Kéroul's Web site at: www.keroul.qc.ca. There
you will find this press release and the digital file of the AccessiB-The Open
Road guide, in a version also adapted to persons with visual impairments.

                       Hospitable, Stimulating, Safe!

                           AccessiB - The Open Road
                               Yours to Travel!

    Key consultant for Tourisme Québec and the Ville de Montréal regarding
accessibility, Kéroul is a non-profit organization engaged in efforts to
represent, develop, and promote accessible tourism and culture, while also
providing information on their availability. Its efforts are addressed to
persons who themselves live with restricted physical ability as well as to
public and private authorities.

For further information:

For further information: Manon Gallant, Communications Coordinator,
Kéroul, (514) 252-3104, mgallant@keroul.qc.ca; Marie Renaud, Coordinator,
AccessiB-The Open Road Kéroul, (514) 252-3104, mrenaud@keroul.qc.ca; Isabelle
Mignault, Press Agent, Cabinet ot the Minister of Economic Development,
Innovation and Export Trade, and Minister of Tourism, (418) 691-5650

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