Kangaroo Streamlines its Operations to Improve Operational Efficiency

    MONTREAL, Oct. 8 /CNW Telbec/ - Kangaroo Media (TSX:KTV) today announced
it is streamlining its operations to become more efficient. As part of this
effort, the Company will trim its workforce by 37% with the result being a one
time restructuring charge of $350,000 and an annualized 44% reduction in
operating costs with initial savings starting in Q4 2008. Concurrently, the
Company will further increase its efforts to drive penetration in its current
top-tier properties for which it has rights and to expand into new sports
markets world-wide.
    "We continue to make good progress in our current properties. However,
expansion into new sports properties and the conclusion of transactions that
yield the Company the right balance of risk / reward are taking longer than
expected. Consequently, and because of the current economic conditions, we
feel it only prudent to align our cost base to these conditions," said Robert
Mimeault, President, Kangaroo Media.

    About Kangaroo Media Inc.

    Kangaroo Media Inc. develops, manufactures, commercializes, sells and
rents hand-held wireless audiovisual multi-functional entertainment systems
that allow users to enhance their on-site viewing experience of sporting
events. Kangaroo Media's unique proprietary technology delivers real-time
video, audio and data content to each fan's hand-held Kangaroo TV device. It
gives fans the ability to create their own live-action sporting event on-site.
Kangaroo Media, headquartered near Montreal, Canada, is listed on the Toronto
Stock Exchange (www.tsx.com) as KTV. For more information, visit

    Forward-looking statements

    This news release contains forward-looking information. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Kangaroo Media. A number of factors could cause actual
events, performance or results to differ materially from the events,
performance and results discussed in the forward-looking statements. These
forward-looking statements are made as of the date hereof and Kangaroo Media
does not assume any obligation to update or revise them to reflect new events
or circumstances.

    (The TSX does not accept responsibility for the adequacy or accuracy of
    this release.)

For further information:

For further information: Robert Mimeault, President & COO, (450)
595-2043, RMimeault@kangaroo.tv

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