Kaboose's Commerce Operations Named One of the Top 500 Internet Retailers in the U.S.

    TORONTO, June 17 /CNW/ - Kaboose Inc. (TSX: KAB), one of the largest
family-focused new media companies in the world, announced today that its
commerce operations, consisting of BirthdayInABox.com and
TwoPeasInABucket.com, ranked on Internet Retailer's annual top 500 e-tailers
in the United States. From the publishers of Internet Retailer, the leading
information provider for the Internet retailing industry, the 2008 Top 500
Guide contains the very latest data on the leaders of Internet retailing that
account for nearly two-thirds of the $200-billion industry in the U.S.
    In its first year on the Top 500, Kaboose's commerce operations also
ranked 57th in the specialty category, which was the fastest growing segment
in 2007.
    "By any measure, the 500 largest Internet retailers in the U.S. that are
ranked and profiled in detail in the Top 500 Guide are the trailblazers in the
web-based retailing industry," said Kurt Peters, editor-in-chief of Internet
Retailer. "Understanding them and how they achieved their leadership position
provides a valuable lesson to all Internet retailers on how to succeed in this
fast growing segment of the retailing industry."
    "We are excited to have ranked on this prestigious list with giants like
Amazon.com and Staples.com," commented Craig Wallace, President and Chief
Operating Officer of Kaboose. "We are especially pleased to have ranked well
in the specialty category as our commerce sites are leaders in their
respective niche markets, with Birthday being one of the top online party
supplies sites and Two Peas being the largest online scrapbooking community.
This recognition is a tribute to the incredible work and dedication of our
employees at our ecommerce businesses."
    Internet Retailer's definitive ranking and analysis of America's 500
largest Internet retailers is based on annual 2007 Internet sales, researched
by Internet Retailer and confirmed by retailers. This report includes company
financial, operational and performance data, as well as vendors in 18 key

    About Birthday In A Box

    As a leading online provider of birthday party supplies, Birthday in a
Box (www.birthdayinabox.com) strives to be the premier destination for ideas,
party supplies and unique personalized products that make it easy for parents
to create fun, unforgettable family celebrations. Birthday in a Box offers
high quality parties in more than 115 themes, delivered directly to each
customer's door. The many themes, including first birthday, princess, pirates
and favourite characters, reflect children's interests and encourage
imaginative interaction.

    About Two Peas In A Bucket

    Two Peas in a Bucket (www.twopeasinabucket.com) is the largest online
scrapbooking community in the US and one of the leading sellers of
scrapbooking materials. Scrapbooking is a multibillion dollar industry and the
fastest growing hobby segment, according to the Craft & Hobby Association. In
addition to operating an online storefront, Two Peas offers its users a number
of services that enhance and inspire their scrapbooking hobby. The online
scrapbooking community is estimated to be over 25 million in the United
States, 85% of which are married females between the ages of 30 and 59.

    About Internet Retailer

    Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a
monthly national business magazine, web site conference and directory that
serve the retailing community. The Internet Retailer family of products
focuses on the Internet's vital role in a wide array of retailing activities,
including web merchandising, supply chain management and multi-channel
integration. Its 40,000+ subscribers are senior executives primarily from
retail chains, independent stores, catalogs, virtual merchants and brand name
manufacturers. Internet Retailer's circulation represents the largest
multi-channel readership base of any retailing magazine. The magazine also
publishes the most widely read e-mail newsletter in retailing, IRNewsLink,
which is distributed twice-weekly to 35,000 opt-in subscribers, operates the
largest retailing information web site, InternetRetailer.com, sponsors the
largest conference in the e-retailing industry and publishes an annual ranking
of the 500 largest web sites.

    About Kaboose Inc.

    Kaboose is one of the largest family-focused new media companies in the
world and one of the top-five most visited family destinations online. From
pregnancy to parenting, birthday parties to scrapbooking, and entertainment to
education, Kaboose has the content and applications to help parents plan and
share their family life. Kaboose owns some of the world's leading online
properties targeting families, including Bounty.com, BabyZone.com,
Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com, BubbleShare.com,
BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose trades on the Toronto
Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Jonathan Pollack, Chief Financial Officer, TEL:
(416) 593-3000, FAX: (416) 593-4658

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