Kaboose's Bounty Group Launches Bounty Money

    Signs Long Term Partnership with One of the UK's Largest Financial
    Services Providers

    TORONTO, Feb. 5 /CNW/ - Kaboose Inc. (TSX: KAB), one of the largest
family-focused online media companies in the world, announced today that its
recently acquired Bounty Group, the UK's largest parenting club and the
leading family destination online in the United Kingdom, launched a new online
and offline financial service for families, called Bounty Money, which was
developed in partnership with Skipton Building Society, one of the largest
financial services providers in the UK.
    Under the terms of the five-year partnership, Bounty Money, including its
website, www.bountymoney.com, will offer simple and easy to understand
financial products to Bounty's over 2.4 million existing members and to the
over 720,000 new members that join each year. Products will include life
insurance, child trust funds, children's savings accounts, mortgages, wills
and home insurance. Bounty Money also offers a 'Contact Me Facility' and a
UK-based customer call centre with extended hours making it practical for
families with busy lives.
    "Kaboose and Bounty are all about making family life easier," said Jason
DeZwirek, Chairman and Chief Executive Officer of Kaboose. "Bounty Money is
another example of how we can work together with great partners to provide our
users and members with exciting and useful products and services."

    About Kaboose Inc.

    Kaboose is one of the largest family-focused online media companies in
the world and one of the top-five most visited family destinations online.
From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including Bounty.com,
BabyZone.com, ParentZone.com, Kaboose.com, AmazingMoms.com,
TwoPeasInABucket.com, BubbleShare.com, BirthdayInABox.com, Funschool.com and
Zeeks.com. Kaboose trades on the Toronto Stock Exchange under the symbol

    For additional information on Bounty, please visit: www.bounty.com and

    This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Jonathan Pollack, Chief Financial Officer, TEL:
(416) 593-3000, FAX: (416) 593-4658

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