Kaboose's Bounty Group Extends Agreement with Unilever

    TORONTO, July 8 /CNW/ - Kaboose Inc. (TSX: KAB), one of the largest
family-focused new media companies in the world, announced today that Bounty
Group, the Company's international division and the United Kingdom's
pre-eminent marketing and advertising platform, has extended its long term
relationship with Unilever, one of the world's largest consumer products
companies. Unilever is broadening its selection of leading media channels from
Bounty to capitalize on Bounty's unparalleled reach and expose Unilever brands
to moms and young families across the UK.
    Under the expanded agreement, Unilever will continue to have access to
more than 95% of births in the UK through Bounty's Overnight Essentials Pack,
which is distributed to moms in birthing hospitals across the UK, and will now
add samples to other Bounty Essentials Packs, which are distributed through
leading UK retailers. In addition, Unilever will be able to leverage the UK's
largest parenting club through advertising and promotion in a range of
Bounty's published parenting guides and on the UK's leading online family
destination, Bounty.com.

    About Kaboose Inc.

    Kaboose is one of the largest family-focused new media companies in the
world and one of the top-five most visited family destinations online. From
pregnancy to parenting, birthday parties to scrapbooking, and entertainment to
education, Kaboose has the content and applications to help parents plan and
share their family life. Kaboose owns some of the world's leading online
properties targeting families, including Bounty.com, BabyZone.com,
Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com, BubbleShare.com,
BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose trades on the Toronto
Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Jonathan Pollack, Chief Financial Officer, TEL:
(416) 593-3000, FAX: (416) 593-4658

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