Kaboose's Bounty Group Extends Agreement with ASDA (Wal-Mart)

    Leading UK Grocer Extends Long-Standing Relationship with Pre-eminent
    Marketing and Advertising Platform in the United Kingdom

    TORONTO, Jan. 24 /CNW/ - Kaboose Inc. ("Kaboose" or the "Company") (TSX:
KAB), one of the largest family-focused online media companies in the world,
announced today that its recently acquired Bounty Group, the UK's largest
parenting club and the leading family destination online in the United
Kingdom, has extended its relationship with ASDA, a Wal-Mart company and the
second largest grocer in the U.K. ASDA has embarked upon an integrated
marketing campaign across the breadth of Bounty's media portfolio, including
various print, online and sample programs, as an extension to its existing
distribution of Bounty sample packs.

    About Kaboose Inc.

    Kaboose is one of the largest family-focused online media companies in
the world and one of the top-five most visited family destinations online.
From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including Bounty.com,
BabyZone.com, ParentZone.com, Kaboose.com, AmazingMoms.com,
TwoPeasInABucket.com, BubbleShare.com, BirthdayInABox.com, Funschool.com and
Zeeks.com. Kaboose trades on the Toronto Stock Exchange under the symbol

    For additional information on Bounty, please visit: www.bounty.com and

    This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Jonathan Pollack, Chief Financial Officer, TEL:
(416) 593-3000, FAX: (416) 593-4658

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