Kaboose's BirthdayInaBox.com Named 2007 Online Party Retailer of the Year

    TORONTO, March 6 /CNW/ - Kaboose Inc. (TSX: KAB), the largest independent
family-focused online media company in North America, announced today that
BirthdayInABox.com, Kaboose's online party supplies company, has been named
the 2007 Online Party Retailer of the Year. BirthdayInABox.com was selected by
Greetings etc. magazine's National Party Retail Awards, which recognize
outstanding partyware retailers. Winners will be featured in an Awards
Supplement accompanying the May/June 2007 issue of Greetings etc. magazine.
    Laurie Wrigley, Birthday in a Box's founder and General Manager,
commented, "Birthday in a Box and the Kaboose family as a whole have grown
dramatically over the past year. We've welcomed three new sister companies
into our family which has significantly increased our consumer marketing
opportunities, expanded our warehouse facilities, launched a more consumer
friendly website and improved our product selection. This award truly caps an
exceptional year."
    "We are thrilled to be recognized as the top party retailer by our
industry peers," commented Jonathan Graff, President of Kaboose. "This award,
coupled with the recent scrapbooking awards received by our
TwoPeasInABucket.com site, as the Top Internet Site and Top Retailer of 2007
further validates that we are providing our customers with a great shopping
experience. We are especially proud of the hard work and dedication shown by
the BirthdayInABox team to achieve the honour of being named the online
retailer of the year."

    About Kaboose Inc.
    Kaboose is the largest independent, family-focused online media company
in North America and one of the top-five most visited family destinations
online. From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including BabyZone.com,
Kaboose.com, TwoPeasInABucket.com, BubbleShare.com; BirthdayInABox.com,
Funschool.com and Zeeks.com. Kaboose trades on the Toronto Stock Exchange
under the symbol "KAB."

    This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Jonathan Pollack, Chief Financial Officer for
Kaboose Inc., at TEL: (416) 593-3000 ext.290, FAX: (416) 593-4658

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