Kaboose Named Outstanding Family Website in 2008 WebAwards

    Kaboose.com Recognized for its Design, Rich Content and Interactivity

    TORONTO, Sept. 17 /CNW/ - Kaboose Inc. (TSX: KAB), one of the largest
family-focused new media companies in the world, announced today that it has
received an Outstanding Website Award from the Web Marketing Association in
its 12th annual WebAwards, the premier Internet award competition that judges
website development against an ever increasing Internet standard of excellence
and against peer sites in numerous industry categories. Kaboose was singled
out in the family category for its rich content, high level of interactivity,
design and ease of use.
    "Over the past several months, we have made a number of enhancements to
our website to specifically strengthen the quality of our content, enhance the
overall user experience and maintain our leadership position in the family
category," said Craig Wallace, President and Chief Operating Officer of
Kaboose. "We are very pleased and honored to have been recognized for our
efforts. The Outstanding Website Award is a testament to our commitment to
moms and young families that make up our user community, as well as to our
advertisers that want to reach this coveted audience."
    More than 2,400 sites from 45 countries were adjudicated in 96 industry
categories during this year's competition. Entries were judged on design, copy
writing, innovation, content, interactivity, navigation and use of technology.
The competition was judged by a team of independent Internet professionals
representing a variety of relevant disciplines of Web site development. Judges
included members of the media, advertising executives, site designers,
creative directors, corporate marketing executives, content providers and
    This was Kaboose.com's first year entering the awards.

    About Kaboose Inc.

    Kaboose is one of the largest family-focused new media companies in the
world and one of the top-five most visited family destinations online. From
pregnancy to parenting and entertainment to education, Kaboose has the content
and applications to help parents plan and share their family life. Kaboose
owns some of the world's leading online properties targeting families,
including Bounty.com, BabyZone.com, Kaboose.com, AmazingMoms.com,
BubbleShare.com, BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose
trades on the Toronto Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information:

For further information: Jonathan Pollack, Chief Financial Officer, TEL:
(416) 593-3000, FAX: (416) 593-4658

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